Chung Yong-jin, chairman of Shinsegae Group, revealed the idea of building a state-of-the-art online center in Korea and entering the US in May at the latest.

On March 28, Jung met with reporters at the `Shinsegae Group Job Fair` held at COEX, Samsung-dong, Seoul. Shinsegae has recently launched a full-fledged online business and plans to build a state-of-the-art online center on the Hajime Misa district self-sufficiency facility in Gyeonggi Province (21,422㎡). The company plans to spend a total of KRW 1 trillion worth of investment money on its online business. Mr. Jeong said, "I am thinking of a cutting-edge online center that surpasses the Amazon, which is not in the world." "At the heart of SSG.com, the online shopping mall of Shinsegae, Thinking, "he said.

Besides, Shinsegae has decided to make its way into Western markets such as Los Angeles by May next year by introducing its own supermarket `PK Market`. To this end, Chung recently visited the United States and also visited 365 Bihor Food Market, an Amazon-acquired grocery store. It is a plan to get as many stores as possible, but to acquire local manpower to secure manpower. "I am going to play against foreign players with Asian content that local people like.”

Also, the company aims to increase the number of specialty store openings this year, to introduce concept carts with autonomous driving functions, to overcome the recession of the offline distribution industry, and to respond to the fourth industrial revolution. To this end, new concept stores are opened in Korea. First, it will show `Piero Shopping`, which is a concept of fun by benchmarking Don Quixote, a Japanese household goods store, at the COEX Young Poong Bookstore site in June. In September ~ October, we will open a specialty store for picokes in downtown Seoul and increase the number of specialty stores instead of discount stores.

Shinsegae plans to launch a concept cart that will feature autonomous driving, scanning, and navigation within a month as soon as possible in Starfield Hanam. In recent years, E-Mart has also registered `eli` trademark, which is a designated product for food carts, unmanned vehicles and autonomous vehicles in the Patent Office. Chung said, "We will introduce a full-scale introduction within three years after completing the pros and cons after carrying out a trial run with a high investment cost per card."

Meanwhile, in the case of the recently opened E-Mart 24-ounce boutique store, it plans to reduce the overlapping rate to less than 1% to resolve the conflict. Jeong said, "We are considering a way to solve the problem of overlapping products between two stores until the end of the year, and to reduce the number of non-brand stores or to open them elsewhere so that they are 100% satisfied."

By Park Min Yeong ironlung@


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