"We cannot sell it because it is not in the store."

SK Telecom and LG U Plus launched the Kids` Mini Phone, a kids-specific smartphone, and the Kids Watch, the Kakao Friends Kids Watch, all of which are gaining momentum in the market. In the mobile communication market, the amount of water is not enough and the foot is the same as Dongdong District.

SK Telecom`s Kooky`s Mini Phone and LG U Plus`s `Kakao Friend`s Kids Watch` are both sold out of the box as soon as they come in. It is an evaluation that it succeeded in attracting attention to the popular character while relaxing parents` anxiety by putting only necessary function in children.

In fact, SK Telecom store staff stated "White and red products are sold out in the store." An official of LG Uplus also said, "There is a shortage of inventory at the dealership, and the request for additional quantity continues."

The two products are the fastest selling speeds of Kid`s products that have been released by the carrier. SK Telecom`s `Kookies Mini Phone` surpassed 10,000 units in less than 10 days after its launch. This is more than three times faster than the "Kooky`s Watch 1" series, which was the most popular device in SK Telecom. LG U + has also successfully hit the market with its high sales volume compared to its previous release of the Kids Watch model.

The industry is also attributing the success of its popular characters such as Marvel, Disney, and Cacao to their products, but it has come to the conclusion that the right customer strategy has worked. In the case of SK Telecom, I searched for the psychology of elementary school seniors who wanted to get a smart phone by making a model of a real mobile phone out of the appearance of a clock that was already released. Meanwhile, LG U Plus has yet to reach a kindergarten or elementary school parents who have difficulty using mobile phones.

Mobile operators will accelerate the delivery of a wide range of products and services as the market for kids` mobile devices is expected to grow in the future. In particular, it is said that LG U + will review various plans to introduce additional services and services for children in this year.

"We will continue to expand our lineup of kids in the future," said one industry expert. "We aim to meet the needs of children, not just our parents, but our potential customers as well."

By Jung Ye Lin yeslin@


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