Korean internet users` use of YouTube has more than tripled over the past two years. As a result, the domestic Internet company Naver, which was higher than YouTube in 2016, experienced a reversal in usage time of less than half of YouTube in just two years.

It is analyzed that the user`s search pattern appears as moving from text to video.

Concerns over the Korean Internet industry are mounting as the gap worsens in the future.

According to Wise App, a mobile application researcher on March 7, the usage time of Android users in Korea increased sharply more than three times from February total of KRW 7.29 billion in February 2016 to KRW 257 million in February of this year.

Usage time on YouTube has been steadily increasing over the past two years. The YouTube usage time, which was KRW 7.3 billion two years ago, was KRW 17 billion in December 2016 and KRW 25.2 billion in December last year. On the other hand, KakaoTalk, which recorded 18.9 billion minutes last year, and Naver, which recorded 10.9 billion minutes, are continuing to stand at KRW 17.9 billion and KRW 12.6 billion respectively in February this year.

Especially, YouTube is the most popular app in 10 ~ 20s. This can be interpreted as an indication that the potential growth potential of domestic internet companies is falling behind YouTube. According to a survey conducted by Wise App in November last year, the total usage time of 10 YouTube users is 129 million hours and 20s is 80 million hours. It is known that they enjoy browsing YouTube, how to use the device, how to use the device, and "Vlog", which is a common daily life. It is also noteworthy that the pattern of consumption patterns of news that Naver presents as a strength is changing to video, and the position of YouTube is getting wider. YouTube has been digging into the daily life of the most familiar generations of the Internet.

The crisis of the domestic Internet industry is increasing due to the growing popularity of YouTube,

The trend is shifting from text and photo-based search to video, and the domestic industry is relatively less competitive. Actually Naver and Cacao are providing online live broadcasting service on Naver TV • V Live and Cacao TV, but they are not enough against YouTube. Han Seong-sook, Naver CEO, said in a press conference held last month, "I feel a sense of crisis by watching the trend of search on YouTube instead of Naver."

In this situation, there is a growing concern that domestic internet service providers will continue to regulate indecision, which will weaken competitiveness due to reverse discrimination. Even if you pay the same tax to overseas companies, there has already been a gap between the two. There is a bill to revive the Internet real name system from the New Normal Act, which regulates Internet carriers to the same level as mobile carriers. All.

One Internet industry expert said, "The domestic Internet market has already passed on to YouTube, and we think it is in crisis." "We are also tied up with the regulation of the rapidly changing global internet market."

By Jin Hyun Jin 2jinhj@


[ copyright ⓒ The Digitaltimes ]