‘Smart home security’ market and strong global IT dinosaur attack
Lee Gyung Tak | kt87@ | 2018-03-06 10:37:35
In the smart home security market based on the Internet of Things (IoT), global IT dinosaurs are aggressive and market reorganization mood is ripe.
According to the industry on March 5, big IT companies such as Amazon and Google have entered the security market together with smart home area, and the crisis of traditional home security companies is getting bigger.
Recently, Amazon said it will pursue the acquisition of the "Ring" start-up of the video camera doorbell. Although the specific acquisition price is not known, Amazon is expected to invest more than USD 1 billion (KRW 1 trillion) in the purchase of the ring.
"We are making efforts to reduce crime by providing efficient and affordable tools to our neighbors," said Ling. "Through our Amazon, our vision will be able to achieve even greater accomplishment."
Starting with a USD 179 single video beacon, RING has expanded its product line to include security systems and cameras. In particular, the ring`s Wi-Fi doorbell is equipped with a camera to detect access, allowing apps to make video calls with tablets or smartphones to anyone at the door of their home wherever they are.
In the industry, the acquisition sees Amazon as a full-fledged entry into the smart home security market. It is the market analysis that existing home-based physical security companies will be under direct influence.
"The camera technology of Ling is far better than the existing physical security companies, and Amazon is expected to bring innovation to the home security market," analyst Michael Peacher, analyst at investment trust firm in the US, said in a statement. "He stated.
In fact, ADT shares fell nearly 10 % after news of Amazon`s acquisition of Ring on February 28 (local time).
Google is also taking an active part in this market. Google already has a video-camera doorbell service through Nest, a smart home subsidiary, and is working with Amazon. Netgear, a global IP sharer maker, also announced that it will launch a separate company to further grow its home CCTV brand `Alo`.
An official in the industry stated, "Smart Home is convenient because it can control everything in the house with a single device such as mobile, AI (AI) speaker, but the risk of hacking is so high that the related security market will grow naturally. In connection with future smart home business, it seems that not only home electronics companies such as Samsung Electronics and LG Electronics but also Naver and Kakao are likely to enter the smart home security market through the acquisition of security companies. "According to market researcher TechNavi, the global home security market will grow at a CAGR of 7% until 2022, leading the IoT security ecosystem.
By Lee Gyung Tak kt87@
[ copyright ⓒ The Digitaltimes ]
According to the industry on March 5, big IT companies such as Amazon and Google have entered the security market together with smart home area, and the crisis of traditional home security companies is getting bigger.
Recently, Amazon said it will pursue the acquisition of the "Ring" start-up of the video camera doorbell. Although the specific acquisition price is not known, Amazon is expected to invest more than USD 1 billion (KRW 1 trillion) in the purchase of the ring.
"We are making efforts to reduce crime by providing efficient and affordable tools to our neighbors," said Ling. "Through our Amazon, our vision will be able to achieve even greater accomplishment."
Starting with a USD 179 single video beacon, RING has expanded its product line to include security systems and cameras. In particular, the ring`s Wi-Fi doorbell is equipped with a camera to detect access, allowing apps to make video calls with tablets or smartphones to anyone at the door of their home wherever they are.
In the industry, the acquisition sees Amazon as a full-fledged entry into the smart home security market. It is the market analysis that existing home-based physical security companies will be under direct influence.
"The camera technology of Ling is far better than the existing physical security companies, and Amazon is expected to bring innovation to the home security market," analyst Michael Peacher, analyst at investment trust firm in the US, said in a statement. "He stated.
In fact, ADT shares fell nearly 10 % after news of Amazon`s acquisition of Ring on February 28 (local time).
Google is also taking an active part in this market. Google already has a video-camera doorbell service through Nest, a smart home subsidiary, and is working with Amazon. Netgear, a global IP sharer maker, also announced that it will launch a separate company to further grow its home CCTV brand `Alo`.
An official in the industry stated, "Smart Home is convenient because it can control everything in the house with a single device such as mobile, AI (AI) speaker, but the risk of hacking is so high that the related security market will grow naturally. In connection with future smart home business, it seems that not only home electronics companies such as Samsung Electronics and LG Electronics but also Naver and Kakao are likely to enter the smart home security market through the acquisition of security companies. "According to market researcher TechNavi, the global home security market will grow at a CAGR of 7% until 2022, leading the IoT security ecosystem.
By Lee Gyung Tak kt87@