LG Electronics has launched a TV using DeepThinQ, its proprietary AI platform.

Turning the TV on and off by voice tells you the movie or drama you want and shows it immediately.

It can also search Google by voice and search for YouTube video. The game machine connected to the TV can also be executed simply by voice command.

LG Electronics stated that it plans to double sales of high-priced premium TVs this year, led by artificial intelligent organic light-emitting diode (OLED) TVs. In addition, the price of 10 kinds of OLED TVs released on the day was set 20% lower than the previous price to popularize OLED TV.

At the `LG Electronics New Product Presentation` held at the LG Electronics Seocho Research and Development (R & D) campus in Yangjae-dong, Seoul on March 5, President Kwon Bong-seok of the HE division said, "This year, "LG Electronics` total TV sales last year accounted for 15% of OLED TV sales, but this year it will increase to 20%."

On this day, LG Electronics will introduce 10 OLED TV models including `LG OLED TV AI Thinking` with artificial intelligence technology and nano-cells (technology that accurately reproduces colors by adjusting the wavelength of the color in the display panel more precisely in the form of nano) LG Super Ultra HD TV AI Thinking `, which is a combination of artificial intelligence.

All of the products we have released use speech recognition artificial intelligence.

Meanwhile, the company also added the ability to find the optimal contrast ratio and saturation by separating objects and backgrounds by applying the proprietary artificial intelligence image quality engine `Alpha 9` to the broken part of the image and the dullness of the image.

Especially, the company said that it has lowered the price of 10 models released this year by 20% compared with the products launched last year in order to popularize OLED TVs. The 55-inch products cost between 3 million and 36 million won, the 65-inch ones cost between 5.2 and 11 million won, and the 77-inch products cost between KRW 17 million and 24 million.

The company said that the global OLED TV market will grow from 1.6mn units last year to 2.5mn units this year, and will keep its dominance in the premium TV market with OLED TV.

"OLED TV has dropped to one-third of the price compared to three years ago," said HE marketing manager at LG Electronics` sales office in Korea. "In the domestic market, OLED TVs already account for more than half of total TV sales, , And we will set an appropriate price considering profitability. "

As AI applied to all OLED TVs released this year, how to differentiate it from AI speakers cooperating with existing Naver, Mr. Kwon said, "In the short term, AI speaker is a bridge that connects and adjusts products that are not equipped with AI "But in the long term, the TV in the living room will replace the AI speakers and the center of gravity will move to the TV," he said.

So far, LG Electronics has set a total of 13 countries, including Korea, as a strategic country. Of the total OLED TV sales, 13 countries, including North America and Europe, account for 90% of the total sales. Kwon said, "In 2021, the OLED TV market will reach a maximum of 10 million units." This year, we will increase sales of OLED TVs by raising the price of AI, which will account for 5% of the global TV market I can do it."

By Kim Eun silverkim@


[ copyright ⓒ The Digitaltimes ]