MWC 2018
[Digital Times, Kim Ji-young] The Mobile World Congress (MWC) 2018, the world`s largest telecommunications mobile festival, opened in Barcelona on February 26. Korea has been attracting the attention of the world with its advanced communication technology to its competitors in the face of early commercialization of 5G mobile communication (5G) this year as a place to look at the global information communication (ICT) market this year.
This year, MWC is all about 5G. Korea`s major telecom equipment makers have embarked on the 5G era and have implemented 5G new technologies and ecosystems, including infrastructure, terminals, equipment and services. After the PyeongChang Winter Olympics, the 5G festival was held again in the sky of Barcelona, Spain.
MWC is the world`s largest mobile event hosted by the Global Mobile Communications Operators Association (GSMA), and 2300 exhibitors are on display this year. More than 100,000 visitors attended. With the theme of `Creating a Better Future`, we will discuss the issues of mobile communication centered on 5G and discuss the technologies and services that will lead to future growth such as Internet (Io), AI (Artificial Intelligence), Media It was evaluated as being a place to be excavated.
In fact, in his MWC ministerial program speech, attendees including Kim, Yong - Won, the World Bank President, praised Korea for taking the initiative fairly quickly for 5G and 5G in terms of positive efforts. Especially, the large-scale 5G pilot service introduced at the PyeongChang Winter Olympics surprised telecoms companies around the world.
SK Telecom, at MWC 2018, has realized the near-term appearance of all things in the world coming into the 5G network that is stable and secure 5G communication network as its core competitiveness. SK Telecom attracted attention by offering a solo exhibition hall of 604§³ area in the 3rd hall with the theme of "Perfect 5G" and publicizing the advanced communication technology in the world.
KT participated in NGMN (Next Generation Mobile Network) press and industry briefing, one of the major events of MWC 2018 in Barcelona, Spain, and announced the 5G development direction and KT`s 5G preparation status. Board board members, global ICT specialists and analysts participated in the event showed high interest in 5G pilot service know-how and KT`s 5G commercialization plan. In terms of coverage, in-building quality, etc., KT showed the know-how and confidence in the pilot service experience.
Prior to that, GSMA Strategy Group (SG), which was held on 23rd ~ 24th (local time), presented KT`s 5G technology and demonstration service results to the chief strategic officer of global telecommunication company on the theme of 5G Trial Services, CSO, Chief Strategy officer. After KT declared the 5G vision at MWC 2015, KT introduced the preparations for the last three years and the application of 5G pilot service, and got the sympathy of the carriers around the world.
The Galaxy S9, which Samsung Electronics unveiled in Korea, was the main character. The Galaxy S9 and the Galaxy S9 + were attracted to the `visual communication generation` with their favorite camera features. It supports "super slow camera" (super slow motion), and the low light shooting function has been improved so that you can take clear pictures even in dark places. Samsung Electronics has been evaluated as having evolved a smartphone by combining AI with augmented reality (AR) in a powerful camera. Also, `AR emotion`, which can share messages and emotions with a resemblance avatar, also got a positive response. The day before the opening of the MWC, Samsung Electronics held a new product launch event for the Galaxy S9 and publicized the Galaxy S9 in the main stage of the MWC, attracting visitors throughout the event.
Choi Kyung-sik, vice president of Strategic Marketing at Samsung Electronics` wireless business, said, "We are preparing for various promotions such as global trade-in event, targeting marketing using customer data, and strengthening experiential marketing for those who purchased two years ago.
Barcelona (Spain)=Kim Ji-young kjy@dt.co.kr
[ copyright ¨Ï The Digitaltimes ]