The competitive landscape of the smartphone market has begun to outline this year as Samsung Electronics unveiled the Galaxy S9 series. This year`s smartphone is expected to provide a new user experience and experience (UI • UX) through camera and artificial intelligence (AI). The user is evolving to use smartphone more actively and actively in everyday life.

Samsung Electronics unveiled the Galaxy S9 and Galaxy S9 + with Samsung Galaxy Inbox 2018 at Mobile World Congress 2018, the world`s largest mobile exhibition in Barcelona, Spain. Following the opening ceremony on the 26th, MWC organized an experimental zone for the exhibition.

At the ceremony, Koh Dong-jin, CEO of IM Business Department of Samsung Electronics, said, "The main function of smart phone is not `call`, and instead of writing or saying, `visual communication` through emoticons, photos and videos is coming and `Galaxy S9` and The `Galaxy S9 +` features a camera that is optimized for `visual communication`. "The completion of the Galaxy S9 will ultimately make use of it," stated Koh. "If you use Galaxy, you can capture and create everyday life perfectly."

The `Galaxy S9 and S9 +`, which was unveiled at this time, provides a `Super Slow Motion` function that can capture everyday scenes with fun at 960 frames per second. You can also share your super slow motion footage with friends and family at the gallery. The newly adopted `AR (Augmented Reality) Emoji` is a feature that analyzes facial features such as eye nose and face type to create emoji that resemble me and automatically creates 18 different emoji stickers . In addition to basic messages, instant messages can be instantly used in various instant messaging applications such as KakaoTalk line Facebook Messenger.

The `Galaxy S9 and S9 +` cameras provide `real` information beyond what the user sees through the `Vicks Nonvision`. Select the information you want, such as translation, shopping, and location, and display the corresponding information in real-time if you simply place the Galaxy S9 and S9 + camera in a place or place. For example, in the case of a translation, 54 languages are entered, translated into 104 languages, and the camera is placed in the sky or on the ceiling to show weather information.

Meanwhile, LG Electronics is demonstrating mobile AI technology that is smarter with the LG V30S `ThinQ` in this MWC. LG Electronics plans to make LG V30S ThinQ feel more convenient by providing space for vision recognition, speech recognition and home appliance control.

Also, LG Electronics has enhanced its vision AI and voice AI capabilities. The AI camera automatically recommends the optimal environment and when you take a picture, it informs the information of the subject, related product shopping, QR code analysis at once. LG Electronics expands voice commands to make it more convenient LG Electronics also introduces its Google assistant, which allows users to run voice-activated functions without having to open their smartphones.

Barcelona (Spain) = By Kim Ji Young kjy@


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