In the Korean clothes dryer market, not only large companies but also mid-sized home appliances companies are expected to face fierce competition, such as launching new product launches. The domestic clothes dryer market is expected to exceed 1 trillion won by exceeding 1 million units for the first time this year.
According to the related industry on February 21, mid-sized appliance companies will enter the clothes dryer market in the year ahead.
Teachers of the faculty group will launch the first clothes dryer in the first half of this year. After making the products by original equipment manufacturer (OEM) method, they start to lease business.
SK Magic also introduced its first product in June last year, followed by a new product in the first half of this year. Wynix plans to release new clothes for dry clothes in June ~ July. The company`s products will be a heat pump type electric clothes dryer developed jointly with a German manufacturer and will be sold at prices comparable to those of large-sized companies in existing markets. Daewoo Winiah is expected to launch a clothes dryer for home use next month. Dongbu Daewoo Electronics, which was acquired by Daeyu Group, launched the `Classe series`, which was manufactured by OEM in China at the end of last month.
Meanwhile, LG Electronics, which is leading the market, will increase its production capacity by more than 50% this year by adding two to three clothes dryer production lines. LG Electronics` clothes dryers have increased by 50,000 units per month since the launch of new products at the end of last year.
Samsung Electronics also released a new product, 14kg, which is the largest capacity in Korea this month. The product features a hybrid heat pump technology that reduces drying time and cost of electricity.
Recently, clothes dryers are rapidly growing in demand due to changes in consumers` living environment, fine dust, and environmental issues.
An industry expert said, "Market competition will become even more intense this year due to the fact that mid-sized companies are making full-scale entry into the clothes dryer market after major conglomerates." "As the range of products from low price to high premium has become diverse, "He said.
By Kim Eun silverkim@
[ copyright ¨Ï The Digitaltimes ]