“Mobile game winning formula matched”… Netmarble to have become No.1 passing Nexon
Kim Soo Yeon | newsnews@ | 2018-02-09 11:08:17
[Digital Times, Kim Soo-yeon] The leader position in the domestic game market has changed from Nexon to Net Marble Games. NCsoft and Nexon, the top three domestic game companies, recorded record top-line sales.
According to the industry on February 8, Netmarble was the first player in game sales since it was founded in 2000 with sales of 2.4248 trillion won last year. Sales were 61.7% higher than last year. Nexon, which has been the leader in the industry for the past 10 years, posted a record high of 2.208 trillion won last year, but ranked first with only 1.2 billion won in net marble. NCsoft was in third place with 79% increase in sales from the previous year.
Meanwhile, Netmarble has been at the forefront of the analysis that the strategy of winning the mobile game was the most effective. The company has selected mobile games as a new business in 2012, faster than its competitors. Sales exceeded KRW 1 trillion in 2015, three years later than sales of KRW 227.2 billion in 2012, and more than doubled to nearly KRW 2.5 trillion in two years.
Nexon, in 2008, posted sales of KRW 450.9 billion, surpassing NC for the first time in its history, and took the lead after last year`s first place. However, thanks to the strategy of simultaneously targeting PC online games and mobile games, it generated the highest operating profit among the three companies. Nexon posted operating profit of 885.6 billion won last year, and it surpassed KRW 585 billion and KRW 509.6 billion of NCsoft and Netmarble.
Third, NC was the first company to have sales exceeding KRW 1 trillion and a KRW 2 trillion for the first time since its founding thanks to Lineage M box office last year. It is a result of only one year of entering the mobile game market.
Netmarble, Nexon, and NCsoft, which are called `3N` this year, are expected to launch a variety of new businesses to keep up with the saturated market. In particular, each company plans to expand the game business area all over the world through online and console platforms. As a result, competition among the three companies will be more intense than ever. In particular, Nexon `s offensive to win the lead and the pride of Nemarble will be heated up.
Along with this, the three companies are expected to fiercely compete in leading technologies for the fourth industrial revolution such as AI games. It aims to strengthen its position as a leading company and to preempt new markets. Nexon and NCsoft will accelerate the integration of AI technology into game development through Intelligence Labs and AI Centers, respectively, through AI Lab to be established in North America this year.
An industry expert mentioned, "The domestic game market is already saturated and the competition in the overseas market is becoming more and more intense." The Big Three will be fiercely competing in the process of expanding the business area and opening up new markets to create new growth engines.”
By Kim Soo Yeon newsnews@
[ copyright ⓒ The Digitaltimes ]
According to the industry on February 8, Netmarble was the first player in game sales since it was founded in 2000 with sales of 2.4248 trillion won last year. Sales were 61.7% higher than last year. Nexon, which has been the leader in the industry for the past 10 years, posted a record high of 2.208 trillion won last year, but ranked first with only 1.2 billion won in net marble. NCsoft was in third place with 79% increase in sales from the previous year.
Meanwhile, Netmarble has been at the forefront of the analysis that the strategy of winning the mobile game was the most effective. The company has selected mobile games as a new business in 2012, faster than its competitors. Sales exceeded KRW 1 trillion in 2015, three years later than sales of KRW 227.2 billion in 2012, and more than doubled to nearly KRW 2.5 trillion in two years.
Nexon, in 2008, posted sales of KRW 450.9 billion, surpassing NC for the first time in its history, and took the lead after last year`s first place. However, thanks to the strategy of simultaneously targeting PC online games and mobile games, it generated the highest operating profit among the three companies. Nexon posted operating profit of 885.6 billion won last year, and it surpassed KRW 585 billion and KRW 509.6 billion of NCsoft and Netmarble.
Third, NC was the first company to have sales exceeding KRW 1 trillion and a KRW 2 trillion for the first time since its founding thanks to Lineage M box office last year. It is a result of only one year of entering the mobile game market.
Netmarble, Nexon, and NCsoft, which are called `3N` this year, are expected to launch a variety of new businesses to keep up with the saturated market. In particular, each company plans to expand the game business area all over the world through online and console platforms. As a result, competition among the three companies will be more intense than ever. In particular, Nexon `s offensive to win the lead and the pride of Nemarble will be heated up.
Along with this, the three companies are expected to fiercely compete in leading technologies for the fourth industrial revolution such as AI games. It aims to strengthen its position as a leading company and to preempt new markets. Nexon and NCsoft will accelerate the integration of AI technology into game development through Intelligence Labs and AI Centers, respectively, through AI Lab to be established in North America this year.
An industry expert mentioned, "The domestic game market is already saturated and the competition in the overseas market is becoming more and more intense." The Big Three will be fiercely competing in the process of expanding the business area and opening up new markets to create new growth engines.”
By Kim Soo Yeon newsnews@