[Digital Times, Jin Hyun-jin] Representative Domestic Accommodation O2O (On-line and Offline Linking) company `Yanolja` and O2O company `Delivery nation` are working together with Naver. It is a way to provide the database of business owners (DB) to Naver and make a reservation directly in Naver.

According to the industry on January 28, the people of Yanolja and Delivery are providing database (DB) to Naver and connecting reservation and ordering service in Naver.

Yanolja has linked some pension DBs to Naver search results since last year. If you enter a search term for a specific area, it will contain information about the pension owned by you and can be booked. Recently, Naver seems to have started a reservation service with a larger user base than motels, in a situation where Naver is known to cooperate with lodging O2O companies and enter the motel reservation service market.

According to the industry, it has been reported that the bookings of these owners have increased significantly since Yaoliza provided pension information to Naver. In addition to the advertisers, the owners have been exposed to the biggest portal company in Korea, Naver, at no additional cost, and it is known that the advertising effect is increasing. We will be able to book motels, hotels, and bed and breakfasts that we have in our own pensions in Naver.

The nation of delivery is also speeding up interworking with Naver. Since last year, Naver has been included in the search results through consent procedures of delivery carriers. Currently, business and menu information is being exposed, and it will be possible to order from Naver as soon as possible from the end of this month. If the owner agrees without raising the advertising fee or commission, it is said that many business owners have agreed to go to Naver.

The meeting between Naver and O2O makers is a way to defeat Naver from the controversy over alleged trade infringement. It is positive that O2O can see the effect of Naver. However, it is a response from the industry that O2O makers should take preventive measures in order to avoid the situation that they eventually sink into Naver. Actually Yaolie provides only a part of his pension DB to Naver and provides more pension information directly. An Internet industry official said, "We are emphasizing that Naver is open platform and that O2O companies can come in at any time." There are some companies who are worried about how to provide service between Naver`s entry effect and maintaining its platform competitiveness.

By Jin Hyun Jin 2jinhj@


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