[Digital Times, Kang Eun-seong] Following the speaker, the TV also began to incorporate AI-based speech recognition. It is characterized not only by simple word list voice search but also by complex sentences and conditional words. However, it is tremendous to attach the word `artificial intelligence` with simple speech recognition. Metadata-based `personal recommendation service` is expected to be the hwryongyongjeong of artificial intelligence service in media field.

◇ Re-search can be done in 8 conditions = SK Broadband announced that it will start `B tv whom` service which can search contents by voice with up to 8 condition queries at a time. The complex search is divided into eight categories: people, country, genre, year, image quality, price, latest, audience. For example, if you say, "Find high quality (picture quality) free (price) in Korean (national) broadcasting (genre) last year (year) with Gang Daniel (character) B tv Who understands all of the complex queries and shows accurate search results.

Even if we do not know the title of the program or the title of the movie, you can search by keywords that you think. If you say `Find a restaurant`, you can search the program directly. It is also possible to perform additional searches continuously until the desired content is found in the search results. Even if you do not tell all the sentences, artificial intelligence understands the `context` between sentences and sentences and applies the same conditions. For example, search for "U.S. Action Films of UHD Quality in the 2000s," then search for "free movies from me," or "find only Russell Crowe from me." The condition of high definition action movie is automatically applied to the words, and the result is a re-search.

SK Broadband Media, head of SK Broadband Media, Yoon Suk-am, said, "Only B tv can do sophisticated searches from content search results to re-searching and re-ordering of pay-TV services based on artificial intelligence."

Meanwhile, it also provides home IoT services to monitor and operate smart devices such as switches, washing machines and air cleaners in the house. Providing Internet (IoT) service that allows you to visually check your home`s smart devices while watching TV in your living room, and manage your indoor air quality and energy usage through a TV screen at a glance.

For example, in a washing machine, it turn on the TV and watch TV. In the case of a smart washing machine that is linked with B TV, the subtitle `Washing done` is subtitled on the TV screen after washing. If you are worried about sleeping by watching TV at night, you can make a reservation for sleeping by saying `Turn off the lights at 12` only by voice.

Currently, B TV is provided with about 300 products including Samsung Electronics, LG Electronics, and more than 300 affiliated companies such as air conditioners and air cleaners. Built-in devices in apartment complexes with smart home functionality can work together. In the future, it plans to expand the functions of life-like functions such as apartment management cost inquiry, and to make it easier to use smart home service with only B tv subscription as well as existing smart home subscribers.

Lee Byeong-hee, CEO of SK Broadband, stated, "The meeting of B tv and artificial intelligence will make the TV viewing environment of our customers more convenient, and B tv will become the center of home life."

◇ AI upgrading and homework left in the pay-TV industry = SK Broadband plans to expand its artificial intelligence function, which is currently at the search level through voice recognition, to "recommended services".

Mr. Yoon said, "I think that `recommendation service` based on subscriber viewing behavior and metadata is a type of media service based on artificial intelligence." Currently, voice recognition requires users to be `active` "We can make users feel more comfortable."

Already major media companies in overseas are applying artificial intelligence or Big Data based recommendation service. Comcast, the largest pay-TV operator in the US, has been investing in voice recognition technology since 2011 despite a steady decline in subscriber numbers, and invested hundreds of millions of dollars in artificial intelligence.

Korean media companies have only three years to launch speech recognition services, the early stages of artificial intelligence. It is pointed out that there is still a long way to go to apply artificial intelligence or big data technology.

Speaking of this, Mr. Yoon pointed out, "Speech recognition can be regarded as the beginning stage of artificial intelligence. No matter how sophisticated voice search can be imitated by other operators," the recommendation service is not based on simple search, If you provide a personalized recommendation service and combine it with speech recognition, it will be a strong competitive edge. "

By Kang Eun Seong esther@


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