Up to 20 app function in one … Financial sector to lead ‘one app war’
Cho Eun Guk | ceg4204@ | 2018-01-25 11:08:56
Financial companies, which have been competing in the digital finance market with the mobile banking app, are competing in `One-App`, which integrates existing mobile apps into one. It is the idea of financial companies to offer a "super app" that integrates more than 10 apps and more than 20 app functions into one app.
Digital Times, on January 24, confirmed the apps of five major banks including National, Shinhan, Hana, Woori, and Nonghyup Bank listed in the Google Play Store.
Shinhan Bank had the largest number of 25, followed by the Nonghyup Bank with 18. Woori Bank, Kookmin Bank, and Hana Bank each provide 12 financial apps.
Consumers are using 3 to 4 financial apps such as smart banking apps and certified apps for each bank. However, there are many cases where customers need to install additional apps for specific services such as easy payment. For this reason, apps that are not frequently used are mixed with other apps, which is a serious inconvenience.
As customer complaints grow, super-app development work that can implement all financial transactions in one app is getting in full swing.
First, Shinhan Bank will launch a super app that will integrate six existing banking apps such as `Sunny Bank`, a mobile bank service, and `S Bank`, a smart phone banking service, in the middle of next month. Super App will be a digital platform that can be used for a variety of financial services such as travel, automobiles, and real estate as well as features essential to banking transactions.
In the first half of this year, KEB Hana Bank plans to integrate three apps that provide customer consultation, exchange rate and household account functions and add apps with PUSH function. In particular, KEB Hana Bank will provide all financial services through its three apps, including the original app (1Q), unified (1Q), and new apps. In this year, KEB Hana Bank will provide financial services to affiliates such as financial investment and the service will also be available.
The Nonghyup Bank plans to launch a super app (tentative name) that enables financial transactions in one app this year. The company is integrating existing smart certificates, financial supermarkets, smart alerts, and app cache apps into smart banking apps. In addition, Kookmin Bank plans to integrate the existing authentication and scanning apps into `Rib Smart`, an interactive banking platform.
Especially, Woori Bank has closed six apps, including one-touch individuals and our relief, one-touch financial center, carrot EASY banking, one-touch personal tablets, and our dream savings, reflecting financial consumers` Touch tablet apps. We are also looking at the one-app business along with the app cleanup.
A bank representative said, "In the meantime, banks have developed a lot of apps while developing a variety of financial services. But as the apps become too numerous, the users` inconvenience has grown." Now, "It will be a point of competition."
By Cho Eun Guk ceg4204@
[ copyright ⓒ The Digitaltimes ]
Digital Times, on January 24, confirmed the apps of five major banks including National, Shinhan, Hana, Woori, and Nonghyup Bank listed in the Google Play Store.
Shinhan Bank had the largest number of 25, followed by the Nonghyup Bank with 18. Woori Bank, Kookmin Bank, and Hana Bank each provide 12 financial apps.
Consumers are using 3 to 4 financial apps such as smart banking apps and certified apps for each bank. However, there are many cases where customers need to install additional apps for specific services such as easy payment. For this reason, apps that are not frequently used are mixed with other apps, which is a serious inconvenience.
As customer complaints grow, super-app development work that can implement all financial transactions in one app is getting in full swing.
First, Shinhan Bank will launch a super app that will integrate six existing banking apps such as `Sunny Bank`, a mobile bank service, and `S Bank`, a smart phone banking service, in the middle of next month. Super App will be a digital platform that can be used for a variety of financial services such as travel, automobiles, and real estate as well as features essential to banking transactions.
In the first half of this year, KEB Hana Bank plans to integrate three apps that provide customer consultation, exchange rate and household account functions and add apps with PUSH function. In particular, KEB Hana Bank will provide all financial services through its three apps, including the original app (1Q), unified (1Q), and new apps. In this year, KEB Hana Bank will provide financial services to affiliates such as financial investment and the service will also be available.
The Nonghyup Bank plans to launch a super app (tentative name) that enables financial transactions in one app this year. The company is integrating existing smart certificates, financial supermarkets, smart alerts, and app cache apps into smart banking apps. In addition, Kookmin Bank plans to integrate the existing authentication and scanning apps into `Rib Smart`, an interactive banking platform.
Especially, Woori Bank has closed six apps, including one-touch individuals and our relief, one-touch financial center, carrot EASY banking, one-touch personal tablets, and our dream savings, reflecting financial consumers` Touch tablet apps. We are also looking at the one-app business along with the app cleanup.
A bank representative said, "In the meantime, banks have developed a lot of apps while developing a variety of financial services. But as the apps become too numerous, the users` inconvenience has grown." Now, "It will be a point of competition."
By Cho Eun Guk ceg4204@