Samsung Electronics is paving the way for Qualcomm, the world`s number one AP market, as it pioneered the "EXINUS" market, an application processor (AP) developed by Chinese smartphone makers.

According to industry sources on January 21, China`s smartphone maker Mei Shu has installed the Samsung EXINOS 7872 AP in its recently launched smartphone model `M6s`.

The 14-nanofinette (FinFet) process uses two 2.0 GHz ARM Cortex-A73 and four 1.6 GHz female Cortex hexa cores (six processing circuits) and downloading up to 300Mbps and uploading up to 150Mbps LTE communication modem.

Meanwhile, Samsung Electronics announced on January 17 that it would boost the processing speed compared to the previous single-core AP. Wi-Fi and Bluetooth 5, as well as out-of-focus photography and dual-camera capabilities available on premium smartphones.

Meizu applied new Samsung Electronics components to its new 16-megapixel camera In addition to Samsung APs. Meizu has earned a reputation as "the second Xiao-mi" in China, raising the market share of the Chinese smartphone market from 0.9% in 2014 to 4.2% in 2015, with smart phones priced at around W150,000. . Recently, it has been somewhat hesitant, but is looking to expand into overseas markets such as the US and India. The M6s are priced at $ 155 to $ 189 (approx.

Samsung Electronics, which supplied most APs for its own smartphones, is increasing its market share by supplying its APs to makers and other Chinese smartphone makers.

"Although it is difficult to disclose the name of the company, Samsung Electronics is supplying Xinos to a number of smartphone makers in China," an industry expert familiar with Samsung Electronics said. In addition to Meizu, ZTE, Lenovo, and other smart phones in the industry is also considered to apply the EXINOS AP.

Meizu have already installed the EXINOS AP in some of its products in 2011, but since then, Taiwanese mediatech and Qualcomm AP in the US have been introducing the new products. However, the relationship is restored by supplying EXYNOS to this new product. Samsung Electronics is aggressively launching AP business, including the launch of high-performance AP EXHINOS 9810, which has recently applied 10-nano second-generation process.

According to market researcher Counterpoint Research, Qualcomm (42%), Apple (20%), Media Tech (14%), Samsung Electronics (11%) have market share.

By Park Jung Il comja77@


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