[Digital Times, Park Jong-il] LG Display supplies organic light emitting diode (OLED) display panels to Daimler`s Mercedes-Benz new car.

LG Display is expected to rapidly increase its portion of OLED sales by expanding its supply areas including TVs and smart phones as well as automobiles and digital signage (commercial displays).

LG Display executives, who met at CES 2018 in Las Vegas on December 12, said, "We are jointly developing OLED panels for the center fascia, including Mercedes and Mercedes." Development is in progress. "

Meanwhile, LG Display has already supplied automobile display panels to Daimler, Toyota, Honda, Hyundai Kia and GM, but there are still no cars equipped with OLED panels. According to the industry, Daimler has a solid partnership with LG Display, which will be the OLED tail lamp supplier for new cars.

"Daimler is committed to OLED adoption because it is trying to keep its leading position in the future car market," said an official. "Daimler is more aggressive in applying OLEDs." Recently, automakers prefer to install their own built-in center fisheye display panels rather than attaching existing tablets. We expect the demand for automotive OLEDs to increase. "

OLED displays are more flexible than LCDs and have self-emission characteristics, which is advantageous in terms of design and power consumption. However, supply is not active due to the high price of LCDs and the characteristics of the finished car industry, which is conservative in applying new technologies.

The automotive display market is still smaller than the IT market in the display industry, but the demand for OLED panels is expected to increase due to the importance of infotainment. If the standardization of OLED panels for automobiles is achieved, the price competitiveness and supply volume will increase further, the expert said.

On the other hand, Han Sang-beom, vice chairman of LG Display, said, "We will raise OLED sales to 40% of the total in 2020 by aggressively targeting the automobile, digital signage and lighting market as well as TV.

Las Vegas = By Park Jung Il comja77@


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