Issue analysis - `5 big trends` of automobile industry this year
The prospect of 3 million cars sold worldwide this year will be opened with the rapid acceleration of sales of battery electric cars and plug-in hybrid cars. The dominance of the global automobile industry is expected to be heated up by 10 million units as the Volkswagen, Toyota and Renault Nissan Group become a three-player system.
According to the automobile industry on January 3, the global automobile industry trend in 2018 will be the first to exceed 3 million eco-friendly cars due to the expansion of electric vehicles. Volkswagen, Toyota, Renault Nissan triple competition and popularity of utility vehicles (SUVs), and the rapid rise in the car sharing market are expected to happen in this year.
IHS and Hyundai-Kia Global Research Institute, a market research institute, predicted that sales of global eco-friendly cars this year will increase by 15.5% to 301.4 million units due to the launch of aggressive electric cars by major automakers and the government subsidy policy. Battery EV (BEV) is expected to sell 788,000 units, up 41.1% from last year (533,000 units). The launch of a variety of new models such as the Kona Niro electric car of Hyundai £¿ Kia`s range of 380-390 km, the second electric car of Audi, and the Jaguar`s performance sports utility electric car I-pace will lead to rapid growth respectively.
The number of plug-in hybrid cars (PHEVs) that Volvo, Audi and Cadillac will pour into new cars this year is expected to increase by 17.3 percent to 444,000 units from 2017 (370,000). On the other hand, the growth of hybrid car sales, which grew by 10% annually in the global market in 2016 and 2017, is expected to slow down. Hybrid car sales this year are expected to increase by 9.3% to 1.781 million units.
The global car market leader group, Volkswagen, Toyota, Renault, and Nissan-Mitsubishi were reorganized into a three-tiered system, and the US car market, which entered a stagnant growth period, and the Chinese market where motorization (popularization) It seems to play a game. The Renault Nissan Group, which ranks first in the world car market in the first half of last year, is also interested in whether Toyota will outgrow Toyota in its annual sales last year and whether it will exceed 10 million units this year.
The Hyundai-Kia Automotive Group, which has fallen behind the leading competitors, is also steadily improving thanks to sales recovery in the Chinese market and the launch of new models such as the new Santa Fe and large SUVs.
As global urbanization progresses rapidly, urban congestion, slowing of vehicle speed and heavy parking are driving demand for cars moving from sedan to leisure. Global SUV sales are projected to grow by more than 20% for the eighth consecutive year since 2010. The IHS estimates that SUVs account for 31.4 percent of total passenger cars last year and 32.9 percent this year, up from 30 percent for the second consecutive year. An automobile industry official said, "There are a lot of cars that cannot distinguish cars such as crossover vehicles (CUV), but the global SUV market share may reach 40% by 2021-22."
It is also expected to accelerate the consolidation of global automakers, parts makers and information technology (IT) companies to develop autonomous vehicles. There are many prospects that these industries will be the year of the breakthrough technology that will become the inflection point of the automobile industry this year. Apex, a global technology company operated by Delphi, and Lift, a US-based car-sharing company, are to launch a 100% self-propelled vehicle based on the BMW 5 Series at the Consumer Electronics Show (CES) 2018 in Las Vegas, Hailing (car call) service. The autonomous drive will actually operate 20 locations in Las Vegas.
The global car sharing market is also expected to start exploding, and global companies such as Hyundai Motor are entering the car sharing business. In the 20s and 40s, millennial households prefer a value-oriented shared economy rather than buying a car, and it is a way to secure future customers of EVs. Hyundai Motor launched its `Ionic Car Sharing Service` in Amsterdam, Netherlands last year, and plans to increase its market share this year. BMW and Honda have partnered with Chinese electric car sharing service providers recently to launch vehicle sharing services or invest in equity.
By Ye Jin Soo jinye@
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