[Digital Times, Yang Ji-yoon] Hanhwa Q Cell is going to be the first `solar sales` in martial arts in Abu Dhabi, United Arab Emirates.

The Middle Eastern oil-producing countries have recently started to invest in solar power-related investments, and Hanwha Chemical has decided to strengthen its local operations. Hanwha is planning to diversify its market through new markets such as participating in exhibitions in South America and Southeast Asia for the first time this year.

According to the photovoltaic industry on January 1, Hanhwa Qussel will be exhibiting at the World Future Energy Summit (WFES) in Abu Dhabi, UAE from January 15 to January 18.

The World Future Energy Summit is the largest renewable energy, energy efficiency and clean energy forum in the Middle East organized by Masdar, a state-owned clean energy company in Abu Dhabi. Last year, more than 600 companies from more than 30 countries participated and 30,000 visitors from 175 countries visited the solar power exhibition hall.

Meanwhile, Hanwha Q Cel, who participated in the company for the first time last year, will emphasize this aspect as a "total solution provider" centered on EPC (design, procurement and construction) this year. The exhibition area is also expanded by half compared with last year, and a high efficiency solar module module family is introduced.

Hanwha`s selection of Abu Dhabi as the first sales territory in the New Year is due to its high growth potential in the Middle East. Middle Eastern oil producing countries that have supported the economy by exporting crude oil have recently been focusing on renewable energy as an energy source to replace petroleum.

Saudi Arabia, the world`s largest oil producer, plans to replace 10 percent of its total energy output with renewable energy by 2030. It is expected to invest between 300 and 50 billion dollars (about KRW 32 trillion ~ KRW 53.4 trillion) mainly on solar power. Dubai also plans to cover 7% of its total electricity production with renewable energy by 2020, and to increase its proportion to 15% by 2030.

Hanwha Securities is planning to diversify its market through exploring new markets such as South America and Southeast Asia as well as the Middle East. To this end, two countries, including Brazil and Southeast Asia, will be added to the participating countries of this year`s exhibition to showcase solar products in 16 countries.

"The Middle East countries showed a positive response to the sunlight at the exhibition held last year in Abu Dhabi," an official at Hanwha Q Cell stated. "We will focus on exploring new markets this year by raising the size of exhibitions to expand sales."

By Yang Ji Yun galileo@


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