Instagram to neglect pricy posting…‘Reverse discrimination’ to Korean companies again
Kim Soo Yeon | newsnews@ | 2017-12-01 11:28:45
Only 10 million people use social network service (SNS) in the month of November in Korea, the post that seems to have received the price from the vendor is coming up without any indication. Unlike Korean companies that post blog posts saying that they should include phrases that indicate whether they are worthy of content or not, there are indications that domestic companies are subject to another reverse discrimination because there is no such device in the Instagram.
According to the industry on November 30, celebrity`s account of celebrities such as the home shopping show host recently posted a large amount of product reviews and product photos, which are in charge of selling or participating in advertising models, have.
In fact, a video showing a scene of a demonstration of a product that is going to be sold on a home shopping channel is posted on the Instagram account of the famous show host A. In addition, we are uploading a product photo along with a statement recommending the use of specific products. There are hundreds of `likes` in the post.
Meanwhile, Facebook, which runs the Instagram program, stated, "We are running an internal policy that inserts the phrase `Paid partnership with`. The content that comes in the Instagram and they answered "no comment" about the video. If you open and operate a business account formally in the Instagram, you are provided with the option to insert the phrase "Paid partnership with.”
On the other hand, Naver and Kakao are informing their blog and cafe operators about the fact that they should include the facts when they get paid for the content. Naver and Kakao are operating this service in accordance with the "Guidelines for Commercial Activities of the Cafe and Blog" created with the Fair Trade Commission in 2012. Guidelines include penalties for blogs and cafes that raise product reviews, such as receiving commodities and commissions, etc., even though they are non-profit activities. It also included measures.
This guideline has been prepared as a follow-up to the "power blogger incident" that occurred at the end of 2011. At that time, the FTC arrested 7 power bloggers who did not disclose this fact even though they received a commission for the purchase of a specific product, and took corrective action according to the laws concerning consumer protection of e-commerce and four people were charged a total fine of KRW 20 million.
The problem is that Korean operators who follow the guideline to protect users are subject to reverse discrimination. Facebook currently does not comply with the guidelines because it does not have a cafe or blog service. Google, on the other hand, offers a device that allows users to display the phrase "This video contains paid advertisements such as paid product recommendations, sponsorships, and warranties" when displaying videos with commercial interests. It is up to the publisher to decide whether to use this device. A YouTube official said, "If you find a creator who does not put any relevant phrases through monitoring but finds a creator who has posted potentially valuable content, I am not recommending channels or penalties.
An industry expert stated, "Even if the influence of overseas platforms such as YouTube and Instagram is growing, if only domestic companies follow the guideline now, this will also reverse discriminate against domestic companies as tax issues such as Google tax as they are forced to move to less restrictive platforms."
By Kim Soo Yeon newsnews@
[ copyright ⓒ The Digitaltimes ]
According to the industry on November 30, celebrity`s account of celebrities such as the home shopping show host recently posted a large amount of product reviews and product photos, which are in charge of selling or participating in advertising models, have.
In fact, a video showing a scene of a demonstration of a product that is going to be sold on a home shopping channel is posted on the Instagram account of the famous show host A. In addition, we are uploading a product photo along with a statement recommending the use of specific products. There are hundreds of `likes` in the post.
Meanwhile, Facebook, which runs the Instagram program, stated, "We are running an internal policy that inserts the phrase `Paid partnership with`. The content that comes in the Instagram and they answered "no comment" about the video. If you open and operate a business account formally in the Instagram, you are provided with the option to insert the phrase "Paid partnership with.”
On the other hand, Naver and Kakao are informing their blog and cafe operators about the fact that they should include the facts when they get paid for the content. Naver and Kakao are operating this service in accordance with the "Guidelines for Commercial Activities of the Cafe and Blog" created with the Fair Trade Commission in 2012. Guidelines include penalties for blogs and cafes that raise product reviews, such as receiving commodities and commissions, etc., even though they are non-profit activities. It also included measures.
This guideline has been prepared as a follow-up to the "power blogger incident" that occurred at the end of 2011. At that time, the FTC arrested 7 power bloggers who did not disclose this fact even though they received a commission for the purchase of a specific product, and took corrective action according to the laws concerning consumer protection of e-commerce and four people were charged a total fine of KRW 20 million.
The problem is that Korean operators who follow the guideline to protect users are subject to reverse discrimination. Facebook currently does not comply with the guidelines because it does not have a cafe or blog service. Google, on the other hand, offers a device that allows users to display the phrase "This video contains paid advertisements such as paid product recommendations, sponsorships, and warranties" when displaying videos with commercial interests. It is up to the publisher to decide whether to use this device. A YouTube official said, "If you find a creator who does not put any relevant phrases through monitoring but finds a creator who has posted potentially valuable content, I am not recommending channels or penalties.
An industry expert stated, "Even if the influence of overseas platforms such as YouTube and Instagram is growing, if only domestic companies follow the guideline now, this will also reverse discriminate against domestic companies as tax issues such as Google tax as they are forced to move to less restrictive platforms."
By Kim Soo Yeon newsnews@