#Mr. A went to the iPhone X on the same day the iPhone X Global pre-sale was launched on October 27, at the Apple Store official website for USD 999. However, a month later, the goods were not delivered until the November 27. As a result of checking the tracking information, he heard about the possibility of loss from the shipping agent and I protested to Apple, but he did not hear the explanation of the investigation process other than the reply that he cannot refund it. Mr. A demanded clarification and reexamination again in his frustrated mind, but this is a situation in which the consumer is only burning because he is consistent with the argument.

According to the industry on the November 30, `some of the domestic consumers have purchased products through overseas direct sales (direct purchasing) before domestic launch due to the expectation of the iPhone (X). Even if a shipping problem occurs in this process, Apple is pointing out that it is responding negatively without taking responsibility. Consumer complaints are getting bigger as Apple has been ruthlessly responding to consumer complaints and neglected management.

Apple has investigated the case and stated "We shipped it correctly and we cannot send a refund or replacement." There was no explanation, such as who received the product, when it was received, or whether it was signed correctly. He added that he only checked flights. Apple Korea`s response is also lukewarm. Apple Korea told A that "We can only check the order number for the products we paid at our head office and we cannot check the delivery process or the progress of the investigation." If you buy through a site other than the official website, it is more difficult to get rewarded because of the more complicated contractual relationship with the shipping agent.

Apple`s boldness toward consumer complaints steadily rose to the board. The unilateral after-sales service (AS) policy, which does not fit the Korean consumer sentiment, is unilaterally implemented and the repair cost is not improved even though the price of buying a new used product is high.

Besides, in case of defects in the product itself, the free repair period is set at one year, but the `Apple Care Program` is not applied to domestic consumers. An industry representative said, "Apple continues to behave like a consumer owl by excluding Korea from rippers including compensation and repair problems." Recently, unfair trade practices have been exceeded. "

A representative of the Korea Consumer Agency said, "The primary responsibility for proving that the product is delivered even if it is delivered to an overseas fasting line is with Apple. If you do not confirm the recipient`s signature, you can claim compensation.”

By Kim Ji Young kjy@


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