Samsung Electronics is getting more attention because it is receiving a favorable response with the iPhone X (TEN) being recorded as a `complete`.

In particular, the company is expanding its marketing efforts in all directions by expanding its Galaxy S8 and S8 Plus models, which are older models than the latest premium smartphone Galaxy Note 8.

Samsung Electronics announced on August 28 that it will release a new color of the Galaxy S8 after 7 months of its release. The new model is the Burgundy Red model. The existing Galaxy S8 is Midnight Black, Orchid Gray, Arctic Silver, Coral Blue, and Rose Pink. The capacity of the Burgundy Red model is 64 gigabytes (GB), and the price is 935,000 won.

The company also lowered the prices for its successor to the S8, the S8 Plus. The iPhone`s Galaxy S8 Plus has been adjusted for pre-sale and launch dates. The S8 Plus 128GB has been cut by 65,500 won from 1155,000 won to 1094,500 won. The `disclosure subsidy` through mobile carriers was also raised by 100,000 won.

The aggressive marketing of Samsung Electronics is a strategy to check out the iPhone X, which is continuing its march. The iPhone 3, released by Apple in commemoration of the 10th anniversary of the iPhone launch, is the highest in the history of the 64GB model at 1.36 million won and the 256GB model at 1.55 million won. Nevertheless, on the 17th, the first batch of pre-sale sales of all three e-tongs were sold at the same time.

Therefore, the Galaxy S8 has been a good response in the Galaxy series, the strategy is to check the iPhone. The Samsung Galaxy S8 series, which launched in April last year, received favorable responses and secured a 8.8% market share in the Japanese market, which is the stronghold of Apple, and more than doubled its share from the previous quarter (3.8%). In the second quarter, it maintained the number one position in the world smartphone market, pushing Apple out of the North American handset market and recovering its market share. The Galaxy S8 seems to have a competitive edge in targeting consumers who are already worried about the iPhone X, which is the product of the past seven months since its release in April. In the case of the S8 Plus, it is a strategy to push price competitiveness to the iPhone X by combining the discounts and the expanded disclosure grants.

Samsung Electronics has also launched the latest premium phone Galaxy Note 8 experience for iPhone users. We are running an experience program that provides Note 8 to 10,000 domestic iPhone users and allows them to decide whether to use `Continuous Use` or `Return` for 1 month.

Samsung Electronics is launching a new experience model for competitors` products and a new color model for older products seven months after its release, all of which are considered unusual phenomena. That`s why Samsung Electronics has a strong check against the iPhone.

An industry official said, "Samsung has launched new products in the high-demand season when the mobile communication market is active at the end of the year, and there is a wide range of choices for consumers." The launch of the Galaxy S9 at the beginning of the year, I can see it as a strategy to fill in the gap until before. "

By Kim Ji Young kjy@


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