Apple`s iPhone 10th anniversary smartphone `iPhone X (Ten)` will be released in Korea on November 24. It is noteworthy how the early launch of iPhone X will have an impact on the mobile market in the context of the recent release of Apple`s iPhone 8 in the market. Especially, it is worth watching whether the Samsung Galaxy Note 8 will change the situation in which Samsung Electronics will continue to dominate the domestic handset market.

Apple Korea revealed on November 8 that it will launch iPhone X in 13 countries including Korea, Europe, Asia, Middle East and Africa. Pre-order sales through mobile carriers will be on the 17th of this month.

It will launch domestic sales in three weeks after its first launch on the world market on the last three days. Originally, the industry predicted that the iPhone X will be able to launch a third country next year due to production yield problems such as TrueDepth camera and organic light emitting diode (OLED) display, which are major components of Face ID, a new function. Compared to this market forecast, the launch time of iPhone X in Korea is very early.

The domestic smartphone market is expected to change as the launch of the iPhone is accelerating. With the early release of the iPhone Ⅹ in Korea, Samsung Electronics` Galaxy Note 8 will be available again. Galaxy Note 8, which is getting a good response by replacing previous presales sales records, is expected to have an impact on the show`s popularity.

The Galaxy Note 8, which was launched on September 15 last year, has exceeded 1 million units in 48 days. Samsung Electronics launched its new maple gold model on March 3. Note 8 It was a strategy for continuing to sell box office. Although the Galaxy Note 8 has dominated the domestic market, we cannot rule out the possibility that the iPhone will quickly catch up with its loyal customers and atmospheric demand. The market response to the iPhone X is good, though some are disputed. It has been in the box office since its first release in the US, Japan, and China on March 3. In the United States and the United Kingdom, pre-order receipts began in a few minutes after the pre-order sales ended and in Hong Kong the official sales day was exhausted in 30 minutes.

It will take about six weeks to receive the ordered iPhone X. Apple has also announced its own forecast that sales in the fourth quarter will reach a record $ 87 billion (approx. 97 trillion won) due to the effect of the iPhone X. However, the high price of iPhone X is still a variable. The iPhone X 64GB is priced at 1,427,000 won (including tax) and 256GB is 1,630,000 won. It is based on unlock phone, and it is expected that it will sell 64GB of 1,335,000 won and 256GB of 155,000 won in 3 domestic companies. Even if the price of the Apple mania is expensive, I would like to purchase the iPhone X, which means the 10th anniversary of the iPhone, but it can be a stumbling block. On the other hand, Galaxy Note 8 is traded at a price of 300,000 ~ 400,000 won for 64GB model, which is released from some distribution network after 109 days.

An industry expert said, "The iPhone X will attract attention from new consumers who are interested in iPhone loyal customers and new features, and will be able to reverse some of the effects of new products that were not introduced in the iPhone 8."


By Kim Ji Young kjy@


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