¡®Essential home appliances promotion¡¯ Air purifier market share to have been widened twice
Kim Eun | silverkim@ | 2017-11-07 09:51:31

[Digital Times, Kim Eun] The air purifier market is expected to grow more than double this year. As interest in fine dust increases, consumers are increasingly aware of essential household appliances.

According to industry sources on November 6, Korean air purifier market is expected to grow to more than double from last year`s 1 million.

The air purifier market is growing at a rapid pace, with annual growth rate of over 10% over the past three years.

According to real-life distributor E-Land Price King, air purifier sales volume in the third quarter surged 934% from the same period last year. Samsung Electronics and LG Electronics also said that sales volume doubled this year. Sales of air purifiers in the mid-sized electronics company, Winix, grew by 195% YoY, and Cheongho-Nice sold more than 10,000 units in six months.

As a result, manufacturers are accelerating the launch of new products with premium features or strengthening marketing. LG Electronics is strengthening marketing of rental businesses at distributors and LG Best Shop dealers, and Samsung Electronics has launched new air purifiers three months earlier than last year. Daewoo Winiah, a latecomer, also launched a dedicated air purifier development team in June to launch new products this month. Carrier air conditioners are also considering expanding the air purifier product line by the end of the year and introducing the rental business.

An industry expert said, "The number of air purifiers in second homes is increasing in each household, and the growth rate is high among household appliances." "We expect to see more premium products with sensors and refined filters."

By Kim Eun silverkim@


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