Sub brand phone sales in slow progress due to careless negotiation
Kang Eun-seong | esther@dt.co.kr | 2017-10-17 14:41:07
[Digital Times, Kang Eun-seong] Moon Jae-in government has decided to end the government and zero and end the deal in August. The government is cautious because the government is not in the mood for an audit of the government over the course of this month, and because the National Assembly does not pay attention to prudent phones, its priorities are pushed down. The industry is expected to conclude negotiations in November.
According to the mobile phone industry on October 16, the negotiations for the wholesale price of the flat-panel phone in 2017 have not been knotted yet. The Ministry of Science and Technology Ministry of Information and Communication was planning to finish the negotiations as much as possible in September, before Chuseok and the inspection of the state began. However, negotiations with SK Telecom, the MNO, have been slowing the negotiations because of the disagreement between the two sides. The government and the telecom industry have tried to raise the LTE rate allocation ratio (RM), which is included in the government task, by 10 percentage points, but SK Telecom has expressed its desperation to accept it.
Meanwhile, the inspection of the government began, and it is difficult to even schedule the meeting for the grand negotiation this month.
"It is difficult for the negotiators to continue negotiations, but the negotiations are not easy," said representative at the Ministry of Information and Communication. "In fact, since individual companies are smaller than MNOs and lack negotiating power, "It is a real challenge to complete my negotiations this month and it is my goal to finish negotiations as soon as possible."
It is right to apply the bill from January when the negotiations are completed and the business is newly started, because negotiations for the sub brand phone wholesale are directly linked to the `cost`. Even if the negotiations are inevitably delayed, in the first half of the year, negotiations must be completed before a marketing strategy such as launching a strategic plan can be made. However, since the price is not calculated, the marketing of the company is inevitably delayed.
"The wholesale price negotiations will be applied from January this year, and wholesale prices are the criteria negotiated last year." If the negotiations for 2017 are finalized, it will be retrospectively applied from January, I`m in the middle of October, but I will pay the price in November and apply it retrospectively from January. An expert said, "Since the legal status of the mobile phone maker is incomplete, there is no standard for negotiating the price, and the MNO has no choice but to wait for the disposition of the company."
This is the situation, but the interest in the phone itself is also remarkably low. Currently, the Ministry of Information and Communication and the Korea Communications Commission are conducting state audits, but the government is paying more attention to reducing telecom costs, and the interest of the Diet, which has an immediate cut-off effect as an inexpensive rate plan, is close to zero.
Another expert of the sub brand phone industry stated, "We are looking for the parliament, appealing to the troubles of the mobile phone industry and explaining that the lawmakers should pay attention to it, but they are overly interested in the self- There is not much interest in the mobile phone industry."
[ copyright ⓒ The Digitaltimes ]
According to the mobile phone industry on October 16, the negotiations for the wholesale price of the flat-panel phone in 2017 have not been knotted yet. The Ministry of Science and Technology Ministry of Information and Communication was planning to finish the negotiations as much as possible in September, before Chuseok and the inspection of the state began. However, negotiations with SK Telecom, the MNO, have been slowing the negotiations because of the disagreement between the two sides. The government and the telecom industry have tried to raise the LTE rate allocation ratio (RM), which is included in the government task, by 10 percentage points, but SK Telecom has expressed its desperation to accept it.
Meanwhile, the inspection of the government began, and it is difficult to even schedule the meeting for the grand negotiation this month.
"It is difficult for the negotiators to continue negotiations, but the negotiations are not easy," said representative at the Ministry of Information and Communication. "In fact, since individual companies are smaller than MNOs and lack negotiating power, "It is a real challenge to complete my negotiations this month and it is my goal to finish negotiations as soon as possible."
It is right to apply the bill from January when the negotiations are completed and the business is newly started, because negotiations for the sub brand phone wholesale are directly linked to the `cost`. Even if the negotiations are inevitably delayed, in the first half of the year, negotiations must be completed before a marketing strategy such as launching a strategic plan can be made. However, since the price is not calculated, the marketing of the company is inevitably delayed.
"The wholesale price negotiations will be applied from January this year, and wholesale prices are the criteria negotiated last year." If the negotiations for 2017 are finalized, it will be retrospectively applied from January, I`m in the middle of October, but I will pay the price in November and apply it retrospectively from January. An expert said, "Since the legal status of the mobile phone maker is incomplete, there is no standard for negotiating the price, and the MNO has no choice but to wait for the disposition of the company."
This is the situation, but the interest in the phone itself is also remarkably low. Currently, the Ministry of Information and Communication and the Korea Communications Commission are conducting state audits, but the government is paying more attention to reducing telecom costs, and the interest of the Diet, which has an immediate cut-off effect as an inexpensive rate plan, is close to zero.
Another expert of the sub brand phone industry stated, "We are looking for the parliament, appealing to the troubles of the mobile phone industry and explaining that the lawmakers should pay attention to it, but they are overly interested in the self- There is not much interest in the mobile phone industry."