[Digital Times, Kim Soo-yeon] It is noteworthy that characters in the game are increasing their offline presence.

According to the game industry on October 9, the characters in the popular games of the domestic game Big 3 are based on sales such as Nexon, Net Marble Games, NCsoft and so on.

The expansion of the use area of the game character is analyzed as a strategy for the game company to aim at the `one-third triple effect`. By diversifying the intellectual property (IP) business, game brand value can be increased and additional revenue can be generated in addition to the game.

Nexon is making an unusual record as a game-related book, surpassing cumulative sales volume of 18 million books with Maple Story Offline RPG, a children`s book using its signboard game `Maple Story`. It has joined the ranks of domestic children`s books that sold more than 10 million books along with `the neighboring country of the country`, `Greek mythology`, and `magic temple`. This book is a comic book that utilizes the characters of Maple Story familiar to children. It has published 87 books since its publication in 2004 series. The Maple Story Thief series is also on sale, including Maple Story Math Thief, Maple Story Chinese Thief, and Maple Story English Thief.

Meanwhile, the characters of Mabinogi, an online game which has been steadily gaining popularity for 11 years, showed its presence in offline stores.

The Mexico brand secret shop ？Mabinogi？, which has been operated by Nexon last summer at Hyundai Department Store Pangyo branch and Sinchon branch for about a month, recorded a cumulative number of 8,700 shoppers. At the time, the store sold products such as the Mabinogi logo badge, the glass cup, and the acrylic stand.

`Neko Zhang` is available at Kakao Story Funding site starting in July, where consumers can purchase official products using Nexon game IP such as `Dungeon and Fighter Bread Tony` and products made by users.

Net Marble is broadcasting an animation "Stone Age: Finding the Legendary Pet", which was made using the mobile game "Stone Age" from July, through KBS2, Tooniverse, Daejoyo TV and Animax Channel. The character in the game `Woody` is the main character.

Also, the number of offline cards (TCC), which is being launched in line with the update of ？Seven Knights？ and the expansion of the world view since April of last year.

Particularly in the case of Seven Knights, `Chloe` figure, which was introduced in limited edition, participated in Japan`s biggest figure festival `2017 Wonder Festival` held in July.

NCsoft is actively promoting the development of game IP as commercialization of cultural contents, such as showing musicals, comics, and animations using the story of its game.

The company has launched figures (model toys) that mimic the characters `Jin Seo Yeon` and `Beyol` since last month, which are characters of Blade & Soul online game, and they are being sold in social commerce. It presented a virtual reality cartoon video featuring "Death Knight" character of Lineage`s 19th anniversary game `Comic Con Seoul 2017` in August, which can enjoy various cultural contents. Meanwhile, the company also tried to stage the musical `Silk Witch Jeon Seo Yeon`, which was the main character of `Bye Soo` in 2015.


By Kim Soo Yeon newsnews@


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