Users number going down for a year… Chinese mobile security app in ‘crisis’
Lee Gyung Tak | kt87@ | 2017-08-04 10:08:24
Chinese mobile security solutions, which have been dominated by Korean companies, are facing the crisis of being out of the market in the face of users.
According to Nielsen KoreanClick, a market research company on August 3, Chinese security applications, which dominated the Korean mobile solution market until last year, experienced a sharp drop in users during the year.
The number of `Clean Master` users of China Cheetah Mobile, the number one MAU (Monthly Activated Users) of mobile security apps, nearly halved from 5.1 million in July last year to 2.6 million in June. Besides, the number of users of Chinese vaccine CM security (2.3 million → 940 thousand) and 360 security (2.2 million → 910 thousand) dropped sharply, falling to No. 8 & 9 places.
This is because Chinese mobile security solutions have lost trust from domestic users. 360 Security, which entered the Korean market in 2015, spurred massive marketing expenditures, such as spending up to KRW 5 billion of Webtoon and TV commercials, attracting domestic users.
Besides, 360 security and GO security solutions, such as China security solutions, users when accessing a specific website `smart phone system is damaged, download the app to download a false pop-up advertising message to have a flood of users have bought the idiot.
A representative from a foreign security company stated, "If the test is conducted, the Chinese vaccine will not deteriorate in performance. However, it was crucial to have word of mouth among domestic users about problems such as abnormal marketing and installation."
In this gap, the domestic PC vaccine market, AhnLab, East Security, etc., have continuously penetrated the mobile market by marketing and upgrading functions. Actually, East Security `tablet Android` remained 2.8 million in MAU last July, but it increased to 3.4 million in June. AhnLab `V3 Mobile` also increased significantly from 1 million to 2.5 million people during the same period.
A security industry expert said, "Chinese companies are hiring marketing agencies in domestic markets, and they have not withdrawn their investment in marketing since they have not been able to make a huge profit compared to their investment. Domestic security companies would have been in burdensome.
By Lee Gyung Tak kt87@
[ copyright ⓒ The Digitaltimes ]
According to Nielsen KoreanClick, a market research company on August 3, Chinese security applications, which dominated the Korean mobile solution market until last year, experienced a sharp drop in users during the year.
The number of `Clean Master` users of China Cheetah Mobile, the number one MAU (Monthly Activated Users) of mobile security apps, nearly halved from 5.1 million in July last year to 2.6 million in June. Besides, the number of users of Chinese vaccine CM security (2.3 million → 940 thousand) and 360 security (2.2 million → 910 thousand) dropped sharply, falling to No. 8 & 9 places.
This is because Chinese mobile security solutions have lost trust from domestic users. 360 Security, which entered the Korean market in 2015, spurred massive marketing expenditures, such as spending up to KRW 5 billion of Webtoon and TV commercials, attracting domestic users.
Besides, 360 security and GO security solutions, such as China security solutions, users when accessing a specific website `smart phone system is damaged, download the app to download a false pop-up advertising message to have a flood of users have bought the idiot.
A representative from a foreign security company stated, "If the test is conducted, the Chinese vaccine will not deteriorate in performance. However, it was crucial to have word of mouth among domestic users about problems such as abnormal marketing and installation."
In this gap, the domestic PC vaccine market, AhnLab, East Security, etc., have continuously penetrated the mobile market by marketing and upgrading functions. Actually, East Security `tablet Android` remained 2.8 million in MAU last July, but it increased to 3.4 million in June. AhnLab `V3 Mobile` also increased significantly from 1 million to 2.5 million people during the same period.
A security industry expert said, "Chinese companies are hiring marketing agencies in domestic markets, and they have not withdrawn their investment in marketing since they have not been able to make a huge profit compared to their investment. Domestic security companies would have been in burdensome.
By Lee Gyung Tak kt87@