LG Electronics, on August 3, revealed that it will install LG OLED technology in its strategic premium smartphone (tentatively named V30) in the second quarter.

The company will apply OLED Full Vision, an 18-by-9 aspect-ratio all-red display to the front-end of the product, in a strategic premium smartphone in the second half of the year. The size of the display is larger than the 5.7 inches of the previous LG V20, but the size of the product is reduced by reducing the bezel.

LG Electronics emphasized the design of its next-generation premium smartphone, which was completed with OLEH technology.

Compared to its predecessor, the V20, it cuts the top and bottom bezels by about 20% and 50%, respectively, to achieve a 6-inch wide screen. In particular, the bezel bending technology, which bent the circuit and insulating layers at the bottom of the product to the back of the panel, greatly reduced the bottom bezel.

‘OLED Full Vision` delivers quad HD + (1440 × 2880) resolution with approximately 4.15 million pixels. It applied optimized image quality algorithm to `All Red Pool Vision`. sRGB1, which is a color standard proposed by HP and Microsoft, is mainly used as a reference standard for color in monitors, and is based on DCI-P32, a digital cinema color standard respectively. The screen contrast ratio is so high that it shows the screen realistically without any afterimage when playing a moving image with a high response speed several tens of times faster than a liquid crystal display (LCD) or a fast screen switching.

The company also increased the durability of the display. OLED Full Vision is based on `P-OLED` where pixels are arranged on a plastic substrate, which is stronger than a glass substrate display. Corning`s latest tempered glass `Gorilla Glass 5` is mounted on the front display and anti-scattering technology is used to prevent the glass powder from scattering when the glass breaks.

The company applied state-of-the-art hardware and software technologies to enhance durability. `Encapsulation technology` that minimizes oxidation by covering the pixels with a protective film to prevent air from reaching them, and a pixel scanning program that finds pixels that are used more heavily than nearby and reduces power consumption. This minimizes the `burn-in` phenomenon that can appear on the display. The burn-in phenomenon is a phenomenon in which a mark remains on a certain portion of the display even if the screen is changed.

By Kim Ji Young kjy@


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