Samsung is now the number one player in the global smartphone market, with Apple making a big difference. Apple, which has been delaying the release of its iPhone 8 and continuing its new product gap, is in second place in the market share and is chased by Chinese companies in China.
According to Strategy Analytics (SA) on August 2, Samsung shipped 79.5 million smartphones to the global market in the second quarter. The market share of the world market reached 22.1%.
Apple had a market share of 11.4%. Apple ranks second in market share. However, the gap between Samsung and Samsung is more than 10 % points.
On the other hand, Chinese smartphone makers such as Huawei, Oppo and Xiaomi are following Apple closely. Huawei`s share of the P10 and Mate 9 smartphone models in Asia and Europe has climbed from 9.4% to 10.7% last year. Huawei`s share of the market share with Apple is only 0.7%. Apple`s share of the market fell 0.4 % points from last year, while Huawei was 1.3 % more than last year`s market share of 9.4 %, threatening Apple`s second place.
Oppo increased its market share to 8.2% in the second quarter as it took away market share from China, India and Europe from competitors such as ZTE and LG. It was 64 % more than the same period last year. Shaomi also re-entered the top five global markets for the first time in a year with a market share of 6.4% in the second quarter. Shaomi`s share in the same period last year was 4.3%, up 58% from the previous year.
In terms of shipments, Samsung overwhelms Apple. Samsung shipped 79.5 million units in the second quarter which is 2 % more than last year. Apple shipped 41 million units in the second quarter, only 51 % of Samsung`s shipments.
The global smartphone market is expected to be hit by the second half strategy phones. Apple will launch the iPhone 8 around September and chase the lead Samsung, which is expected to go to China. Earlier this month, Samsung Electronics will launch its premium new product, Galaxy Note 8, in New York, USA at the end of this month.
Meanwhile, Apple posted sales of USD 45.4 billion (KRW 51 billion) and net income of USD 8.7 billion (KRW 9.8 billion) in the last quarter (April 1 to July 1), thanks to strong sales of iPhones, iPads and Mac computers. In the same period, Samsung Electronics posted sales of KRW 61 trillion and operating profit of KRW 14.7 trillion in the second quarter. Net profit is KRW 11.5 trillion.
By Kim Ji Young kjy@
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