Home shopping out of TV and in rush for open market
Park Min Yeong | ironlung@ | 2017-06-13 09:42:22
TV home shopping industry is out of the braun tube and is also broadcasting in the open market. The strategy is to broaden sales network and attract new customers through alliances with open markets As competition intensifies between channels.
GS Shop recently started broadcasting TV shopping and TV commercial on 11st. On the other hand, GS Shop broadcasting was only available on TV, GS Shop internet site as well as mobile app. However, it was also available on 11st site and app. GS Shop has been able to order products from 11st except for mobile phone, insurance, rental, travel and construction furniture.
Items can be delivered through 11st, GS Doosan, and it can set up a dedicated customer center for 11st. GS Shop has been sticking to its own platform for the time being. It opened at 11st in February and expanded its market to open market for the first time. 11st is planning to broadcast other TV home shopping broadcasts in the future.
Currently, Lotte Home Shopping, CJ O Shopping along with Hyundai Home Shopping entered to 11st.
GS Shop representative said, "The products that are already on 11st are being sold well. Therefore, we showed real-time broadcasting this time." There are a lot of new customers at 11st and a difference in the inquiries with existing home shopping customers. GS Shop set up a customer center separately. "
CJ O Shopping, Hyundai Home Shopping, and NS Home Shopping will cooperate with G market to promote `Home Shopping NOW` until June 18, and introduce four popular home shopping products at discount prices every day.
CJ O Shopping and Hyundai Home Shopping entered the G market four to five years ago and began to sell real-time broadcast products and popular products at the G market home shopping NOW promotion from the end of last year. Especially, it used YouTube to watch TV broadcast edited in 2-5 minutes on G market.
The biggest reason why the home shopping industry works closely with the open market is to diversify customer access channels and secure new customers. Although home shopping customers are mostly middle-aged and elderly, online customers are also attracted to future customers because of their young age. TV home shopping companies are strengthening their private brands (PB) and exclusive brands. Therefore, it is expected that the alliance with the open market will help to expand the market for these products.
In addition, the open market also has the advantage of being able to secure proven products through collaboration with TV home shopping companies, and to display product information vividly on TV broadcasts. TV broadcasts show the veteran show host the process of using the product directly, thus helping to get enough product information. It is possible to secure high quality shopping contents by introducing the TV broadcasting that contains the know-how of the home shopping crew.
By Park Min Yeong ironlung@
[ copyright ⓒ The Digitaltimes ]
GS Shop recently started broadcasting TV shopping and TV commercial on 11st. On the other hand, GS Shop broadcasting was only available on TV, GS Shop internet site as well as mobile app. However, it was also available on 11st site and app. GS Shop has been able to order products from 11st except for mobile phone, insurance, rental, travel and construction furniture.
Items can be delivered through 11st, GS Doosan, and it can set up a dedicated customer center for 11st. GS Shop has been sticking to its own platform for the time being. It opened at 11st in February and expanded its market to open market for the first time. 11st is planning to broadcast other TV home shopping broadcasts in the future.
Currently, Lotte Home Shopping, CJ O Shopping along with Hyundai Home Shopping entered to 11st.
GS Shop representative said, "The products that are already on 11st are being sold well. Therefore, we showed real-time broadcasting this time." There are a lot of new customers at 11st and a difference in the inquiries with existing home shopping customers. GS Shop set up a customer center separately. "
CJ O Shopping, Hyundai Home Shopping, and NS Home Shopping will cooperate with G market to promote `Home Shopping NOW` until June 18, and introduce four popular home shopping products at discount prices every day.
CJ O Shopping and Hyundai Home Shopping entered the G market four to five years ago and began to sell real-time broadcast products and popular products at the G market home shopping NOW promotion from the end of last year. Especially, it used YouTube to watch TV broadcast edited in 2-5 minutes on G market.
The biggest reason why the home shopping industry works closely with the open market is to diversify customer access channels and secure new customers. Although home shopping customers are mostly middle-aged and elderly, online customers are also attracted to future customers because of their young age. TV home shopping companies are strengthening their private brands (PB) and exclusive brands. Therefore, it is expected that the alliance with the open market will help to expand the market for these products.
In addition, the open market also has the advantage of being able to secure proven products through collaboration with TV home shopping companies, and to display product information vividly on TV broadcasts. TV broadcasts show the veteran show host the process of using the product directly, thus helping to get enough product information. It is possible to secure high quality shopping contents by introducing the TV broadcasting that contains the know-how of the home shopping crew.
By Park Min Yeong ironlung@