Fierce competition in smart TV…Samsung and LG to accelerate content differentiation
Kim Eun | silverkim@ | 2017-04-21 11:09:22
Samsung Electronics and LG Electronics, the world`s first and second-largest TV makers, have begun to expand their smart TV content ecosystem. Last year, the proportion of smart TVs have exceeded half of the total TV market for the first time, and market competition is intensifying, and Chinese TV companies are pursuing differentiation.
According to the TV industry on April 20, Samsung has signed a content partnership with Amazon, which provides video streaming services to 200 countries around the world. As a result, Samsung Electronics will provide `Prime Prime Video` in all 2017 QLED and UHD TV products supporting `HDR10 Plus`.
`HDR10 Plus` is the next generation standard of high dynamic range (HDR) developed by Samsung Electronics.
In March, Samsung Electronics has unveiled `HDR10 Plus` technology in an open format and is strengthening its cooperation to expand the `HDR10 Plus` ecosystem.
Samsung Electronics and Amazon have launched the world`s first TV and contents based on HDR10, one of the HDR standard technologies in 2015. This year, Company worked under cooperation to expand the `HDR10 Plus` ecosystem, an advanced HDR technology. This partnership will provide Samsung TV with high-quality Amazon content.
LG Electronics has also partnered with Sling TV, the largest cable company of Dish Network in the US, to offer OTT (over-the-top) services, which provide broadcasts and movies via the Internet, from smart TVs such as OLED TV to provide. LG`s free channel-plus service provided 55 channels, but Sling TV supports a total of 150 channels and a platform that can be used by more than 15 devices.
Samsung Electronics and LG Electronics are striving to expand the ecosystem of smart TVs as China is trying to cope with the need to secure content ownership for differentiation. In terms of content companies, Samsung Electronics and LG Electronics are also seeking alliances since they can use big data from smart TV users.
An industry expert mentioned, ‘It is needed to compete with premium products as well as various contents in order to prevent the Chinese companies `strong offensive in the smart TV market. The next generation of image quality technologies and content providers will expand rapidly due to technology combination`.
By Kim Eun silverkim@
[ copyright ⓒ The Digitaltimes ]
According to the TV industry on April 20, Samsung has signed a content partnership with Amazon, which provides video streaming services to 200 countries around the world. As a result, Samsung Electronics will provide `Prime Prime Video` in all 2017 QLED and UHD TV products supporting `HDR10 Plus`.
`HDR10 Plus` is the next generation standard of high dynamic range (HDR) developed by Samsung Electronics.
In March, Samsung Electronics has unveiled `HDR10 Plus` technology in an open format and is strengthening its cooperation to expand the `HDR10 Plus` ecosystem.
Samsung Electronics and Amazon have launched the world`s first TV and contents based on HDR10, one of the HDR standard technologies in 2015. This year, Company worked under cooperation to expand the `HDR10 Plus` ecosystem, an advanced HDR technology. This partnership will provide Samsung TV with high-quality Amazon content.
LG Electronics has also partnered with Sling TV, the largest cable company of Dish Network in the US, to offer OTT (over-the-top) services, which provide broadcasts and movies via the Internet, from smart TVs such as OLED TV to provide. LG`s free channel-plus service provided 55 channels, but Sling TV supports a total of 150 channels and a platform that can be used by more than 15 devices.
Samsung Electronics and LG Electronics are striving to expand the ecosystem of smart TVs as China is trying to cope with the need to secure content ownership for differentiation. In terms of content companies, Samsung Electronics and LG Electronics are also seeking alliances since they can use big data from smart TV users.
An industry expert mentioned, ‘It is needed to compete with premium products as well as various contents in order to prevent the Chinese companies `strong offensive in the smart TV market. The next generation of image quality technologies and content providers will expand rapidly due to technology combination`.
By Kim Eun silverkim@