Fashion industry ‘O2O drive’…pick on-line, get in-store
Park Min Yeong | ironlung@ | 2017-03-10 10:57:03
Delivery services using O2O (Online To Offline), which links both offline and offline, are spreading in the fashion industry. In addition to receiving in-store fashion merchandise, which purchased online, the service also provides a service that allows consumers that their purchased product to be shipped immediately on the day of purchase. It can be said that they aimed at consumer demand that urgently needs fashion goods like daily necessities. The O2O is a strategy that attracts young people, who are familiar with online with the fashion O2O service and the middle-aged who are familiar with offline fashion. Fashion O2O service has been leading in the market by start-ups and online retailers.
For instance, a start-up Brich, that introduces mainly road shop products located in trendy commercial areas. The start-up operates a day delivery service at Gangnam-gu, Seocho-gu area of Seoul where customers can get products delivered on the day of purchase made. This is the ``Smart Shopper`` and ``Concierge Shopper``. Both services support same-day shipping, scheduled delivery, and on-site returns. In particular, concierge shoppers provide shipping and consulting services, such as checking the size of additional items, suggesting specific coordinates, and recommending related products.
Make Shop, an e-commerce solution provider, also unveiled ``Smart Pickup``, which has been launched online in August last year, to provide products to small-sized companies using make-up solutions. Make shop solution has made it possible to find out the stores that have the desired product inventory in order to find out the inventory information of the offline stores in real time. The shops can provide O2O service if they are in a fashion sub-community that uses Make-up solution and run concurrent in-store shops.
Fashion manufacturers, on the other hand, are also launching a delivery service that combines O2O as they are concerned about possible loss. The company, which operates the brands ``Indian``, ``Olivia Lauren`` and ``Center Paul``, organized ``O2O division`` within the organization. Last year, it opened ``The Hook`` online mall and strengthened O2O service. Customers can order items from The ‘Hook’ so that they can receive their products anywhere they want thanks to those shops that integrated 11 brands operated by the company and over 1,500 stores across the country. For instance, if costumer orders center pole merchandise from The ‘Hook’, they can freely choose a recipient store, regardless of brand, such as from an Olivia Loren store near them. O2O Service Company in cooperation with the Saejong to build the platform O2O shopping and shipping agency ``Baro Go`` which provides the same day shipment on the purchase date.
Kolon Industries’ FnC division has also introduced ``Omni pick Service``, which reformed the integrated mall ``Joy Kolon`` to ``Kolon Mall`` and made it possible to receive the product in-store after purchasing it on-line store through ‘Omni pick Service’. When costumers place an order for a product, they specify the store and date they want to receive their product, and then they will find the store to pick up the product on the designated day. If costumers have already paid for the product, they still can check the items in a local store and cancel their transaction if they do not like the item.
Samsung C & T``s fashion division also strengthened its O2O function by redesigning its online store ``SSF Shop``. The division made it possible to order an item through ``Eight Seconds``, and ``Bean Pole``, which are located in over 50 direct stores nationwide. Some products are excluded and can only be picked up at the same brand store where costumers purchased the product. For instance, if costumer has purchased ‘Eight Seconds’ clothes online, the item can only be received in the offline ‘Eight Seconds’ store. ‘Handsome’ also launched a mobile app ‘The Handsome.com’ in February and introduced a service to collect, return and exchange products at nearby brand shops.
By Park Min Yeong ironlung@
[ copyright ⓒ The Digitaltimes ]
For instance, a start-up Brich, that introduces mainly road shop products located in trendy commercial areas. The start-up operates a day delivery service at Gangnam-gu, Seocho-gu area of Seoul where customers can get products delivered on the day of purchase made. This is the ``Smart Shopper`` and ``Concierge Shopper``. Both services support same-day shipping, scheduled delivery, and on-site returns. In particular, concierge shoppers provide shipping and consulting services, such as checking the size of additional items, suggesting specific coordinates, and recommending related products.
Make Shop, an e-commerce solution provider, also unveiled ``Smart Pickup``, which has been launched online in August last year, to provide products to small-sized companies using make-up solutions. Make shop solution has made it possible to find out the stores that have the desired product inventory in order to find out the inventory information of the offline stores in real time. The shops can provide O2O service if they are in a fashion sub-community that uses Make-up solution and run concurrent in-store shops.
Fashion manufacturers, on the other hand, are also launching a delivery service that combines O2O as they are concerned about possible loss. The company, which operates the brands ``Indian``, ``Olivia Lauren`` and ``Center Paul``, organized ``O2O division`` within the organization. Last year, it opened ``The Hook`` online mall and strengthened O2O service. Customers can order items from The ‘Hook’ so that they can receive their products anywhere they want thanks to those shops that integrated 11 brands operated by the company and over 1,500 stores across the country. For instance, if costumer orders center pole merchandise from The ‘Hook’, they can freely choose a recipient store, regardless of brand, such as from an Olivia Loren store near them. O2O Service Company in cooperation with the Saejong to build the platform O2O shopping and shipping agency ``Baro Go`` which provides the same day shipment on the purchase date.
Kolon Industries’ FnC division has also introduced ``Omni pick Service``, which reformed the integrated mall ``Joy Kolon`` to ``Kolon Mall`` and made it possible to receive the product in-store after purchasing it on-line store through ‘Omni pick Service’. When costumers place an order for a product, they specify the store and date they want to receive their product, and then they will find the store to pick up the product on the designated day. If costumers have already paid for the product, they still can check the items in a local store and cancel their transaction if they do not like the item.
Samsung C & T``s fashion division also strengthened its O2O function by redesigning its online store ``SSF Shop``. The division made it possible to order an item through ``Eight Seconds``, and ``Bean Pole``, which are located in over 50 direct stores nationwide. Some products are excluded and can only be picked up at the same brand store where costumers purchased the product. For instance, if costumer has purchased ‘Eight Seconds’ clothes online, the item can only be received in the offline ‘Eight Seconds’ store. ‘Handsome’ also launched a mobile app ‘The Handsome.com’ in February and introduced a service to collect, return and exchange products at nearby brand shops.
By Park Min Yeong ironlung@