There is a growing competition between companies to take up this market as mobile food coupon market has emerged as a ``blue ocean`` in the domestic O2O (on/offline) service market,

Vendys, who runs the ‘Sicwon daejang’(food coupon app) app, announced its plan on March 7 to promote the O2O platform business, targeting company workers, beyond simply offering mobile phone services. The food coupon is an enterprise food management service that helps easy management and use of paper food tickets, books, etc. in mobile applications. According to Vendys, 104 companies have already introduced ‘Sicwon daejang’ and 1100 affiliated merchants are in partnership with the application. The company mentioned that monthly turnover through ‘Sicwon daejang’ is about KRW 1.5 billion.

‘In the second half of this year, users will be able to enjoy a variety of services in the food coupon application through cooperation with services closely related to the daily life of employees such as healthcare, language, and education’ stated CEO of Vendys-Cho Jong Ho. It is easy to use these stores with mobile apps, in conjunction with offline-based stores such as fitness centers.

Vendys has revealed that it will expand its mobile food coupon business to the whole country from this year, and will strengthen its restaurant-only mobile restaurant business in partnership with mid-sized consigned foodservice companies. The company also plans to release branded products such as daily necessities and stationery that are often used by company workers. Vendys stated that the company plans to become a ‘Integrated corporate welfare service’ company, including mobile service.



Food Tech Startup ‘Siksin’ plans to strengthen its service so that ``healthy lunch`` can be enjoyed. ‘Siksin’ has more than 70 affiliated brands by introducing the mobile food coupon service-‘Siksin e sikwon’. ‘Siksin’ has revealed that the company will reshuffle the service of ``Siksin e-sikwon`` mobile app this year. It aims to introduce ``good restaurant`` with the goal of providing ``healthy food`` and to disclose restaurant preference. The company plans to add more than 300 affiliate brands this year to expand the mobile marketing business.

Foodservice companies ‘Samsung Well Story’ and ‘Our Home’ have also entered the mobile food coupon market.’ Samsung Well Story’ has launched a service that allows users to order lunch menus and pay through the app, while ‘Our Home’ introduced payment and integrated membership point services. Both companies are expected to secure service areas in a short time by focusing on their existing business sites.

An industry expert said, ‘Mobile food coupon market is still in its early stages, so it is important to have a lot of franchisees as a differentiation strategy as large companies have also entered the business’.

By Jin Hyun Jin 2jinhj@


[ copyright ⓒ The Digitaltimes ]