¡®The head of game big 3 has been changed¡¯ completely changed management style
Kim Soo Yeon | newsnews@ | 2017-02-24 10:47:07

The head of domestic game big 3 such as Nexon, Net Marble Games Corporation, NC soft have been changed. It is remarkable that their management style has been changed 180 degree than before.

According to experts on February 23, it is noticeable that Kim Jong Joo-CEO of NXC (Holding company of Nexon), Bang Joon Hyuk-Director of board of directors of Net Marble Games Corporation and Kim Tae Jin-CEO of NC soft are pursuing different leadership

Kim Jung Joo, CEO of the NXC, who is known as "the genius of investment," has succeeded in merging and acquiring (M & A) and investing in succession. He is reportedly looking for investment targets by sending NXC investment personnel overseas rather than by himself.

The industry expert, who is familiar with NXC stated that ¡®CEO Kim was in a position to decide on M & A and investment while staying in the overseas country where he would like to invest. He is interested in the non-game startups in Northern Europe, but he is not willing to involve now in investments directly rather leaving it to his employees.¡¯ According to analysis it is because CEO Kim``s careful strategy on ¡®inspection stock offering scandal¡¯.


He was directly responsible for the acquisition of online LEGO trading site ¡®Bricklink¡¯ and Norwegian infant product maker ¡®Stoke¡¯ in 2013. In 2014, the company invested in US companies such as a commercial supplier ¡®Quarterly¡¯, a developer of electric motorcycle developers, and ¡®Exor¡¯, who makes nutritional bars with crickets. In 2015, the enterprise invested in ¡®Mark One¡¯, a nutritional tracking system developer, ¡®Impossible Foods¡¯, which develops patty and artificial cheese as a raw material for vegetables, ¡®Beyond Meat¡¯, which makes artificial cattle and chicken, and crowdfunding platform circles, as well as US companies and domestic social commerce company ¡®WeMakePrice¡¯. However, since last year, it has invested indirectly through venture capital firm ¡®Innovative Fund¡¯.

Bang Hyun Hyuk-CEO of Net Marble Games Corporation, renowned for his ability to keep up with the everyday game development situation, seems to have decided to strip away the image of ¡®The CEO of the room is famous for ``Workaholic`` who goes to office at the weekend, day and night. Recently, he has been making efforts to improve the image of Net Marble Games Corporation in domestic and abroad by formulating a ``Working Culture Improvement Plan`` which aims to ban ``overtime work.``

Net Marble Games Corporation decided to implement a working culture improvement plan, which includes prohibition of night and weekend work, introduction of flexible working system, prohibition of messenger work after work, and extension of employees for general health checkup.


On the other hand, Kim Taek Jin- CEO of NC Soft, who is famous for releasing developers freely enough to ``graze``, has changed 180 degrees ahead of the launch of mobile game ``Lineage M``. It is being said that he is being seen directly in the development room to get the development status, test and release schedule, etc.

¡®Lineage M¡¯, which NC soft is now developing under its online game ``Lineage``, is the work of Kim Taek Heon, the younger brother of Vice president Kim, who was promoted as Vice president last year, by the chief publishing officer (CPO). The game, which will be a contender for ``Lineage 2 Revolution``, which is currently ranked number one in mobile game sales, is also focused on the industry.

The company has placed development and business divisions on the same floor for each game title, and they are moving like a task force since entering the mobile game market, Currently, Kim Taek Heon is in charge of Lineage M Development Office (Development Department + Business Division). The game, which will be released in the first half of this year, is stated to have more than 100 developers.

By Kim Soo Yeon newsnews@dt.co.kr


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