LG Electronics ranked 1st in the premium TV market for the first time in terms of number of units sold last year in over USD 2,500 premium TV market worldwide. In the premium TV market Samsung Electronics has maintained its leadership for eleven years and now LG Electronics has been handed Baton and maintained the honor of ``Korea TV``.

According to market firm- IHS Market on February 22, LG Electronics had a market share of 43.1% in the volume of over $ 2,500 TV market last year. This is the first time that LG Electronics has topped the list of premium TV market. The market share of LG Electronics stood at 17.5% in 2015, but it was the number 1 by more than doubling its revenue in premium TV market last year. LG Electronics is using the OLED panel TV as the next generation TV technology and is accelerating the market penetration.

A representative of LG Electronics said that ‘OLED TV is recognized in the market that it is superior to LCD (liquid crystal display) TV in terms of image quality.’ He also added that ‘We will lead the premium TV market with OLED TV and Super Ultra HD TV this year.’ The industry experts recognized that OLED (Organic Light Emitting Diode) TVs’ self-emitting materials have become a premium product in the market and LG Electronics has achieved such results due to OLED.


Samsung Electronics, which has ranked 1st place in the world TV market for the 11th year dropped to 3rd place last year. Although Samsung Electronics has had an overwhelming share of 57.7% in 2015, it was broke down to 20.3% last year. The Japanese Sony has managed to step up their position from 3rd place to 2nd place in 2015 by seizing opportunity of Samsung’s drop. The share f Sony rose from 15.2% to 25.2%.

The TV industry experts analyzed that Sony``s premium strategy that differentiated itself to large TVs was successful. The premium product line is being considered as a key market affecting the sales of all TV products. The premium product group itself is highly profitable, and if sales in the premium market are sluggish, the price of the product group should be lowered accordingly, while the price of the lower product group should be lowered in a cascade.


As a result, companies are fiercely competing for the premium market with cutting-edge and innovative technologies. Samsung Electronics released Quantum Dot, a new material this year, using ‘QLED TV’, which improves picture quality by using metal materials. LG Electronics, on the other hand, is targeting the premium TV market with LG Signature OLED TV W, which is thin like a wall mount.


By Kim Eun silverkim@


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