Pokemon GO popularity downturn 2 times bigger than USA after launch popularity peaking.
Jin Hyun Jin | 2jinhj@ | 2017-02-15 14:22:26
¡®Pokemon GO¡¯- American Niantic Co., Ltd developed AR (Augmented Reality) game popularity is going down faster than overseas.
According to survey results of Wiseapp Co., Ltd on February 14, this was implemented by 20,000 android phone users, it was turned out that daily Pokemon GO players number decreased to 3 million 610 thousand on February 12, after peaking number of 5 million 240 thousand person on January 28 after 5 days of game launch in Korea.
Comparing to USA, in which the game was launched first, game popularity decrease speed in Korea is faster than USA after peaking highest popularity. According to Survey Monkey-American survey firm, the number of users of Pokemon GO in the US combined with Apple iOS and Android has exceeded 25 million users on July 14 last year on the 9th day of game launch, and after declining after peaking, it decreased to 22 million on the 15th day of the same month. It is about 12% decrease in 6 days.
In the case of Korea, Pokemon GO users have been peaked for 5 days after game launch thanks to Lunar New Year holiday (January 25~30). After the decline, the figure fell to 414,000 on February 3 (11th day) of the month after 6 days, 21% lower than the peak, and decreased to 3.87 million on February 7, which is 15th day of game launch. The decline rate comparing to peak rate reached 26%.
Weekly users number also decreased to 6 million 430 thousand users from February 6 to February 12. The users number has decreased 520 thousand (7%) comparing to previous week.
On the other hand, cumulative installers of the game recorded within 8 million 400 thousand person for a week from February 7.
By Jin Hyun Jin 2jinhj@
[ copyright ¨Ï The Digitaltimes ]