It is expected that lawsuits against LG Electronics against wireless cleaner ads will be delayed as Dyson poses a problem with the reliability of domestic accredited certification agencies. In the industry, it is pointed out that Dyson does not have an irrational number to cut down to LG`s accredited certification body.

According to the industry on February 14, the sentence was postponed to two months after Dyson rejected the request for additional appraisal that Dyson asked for in the third hearing against the advertisement against LG Electronics. As a result, there will be intense legal confrontation until April. It is an unusual case that a lawsuit for disposition of advertisement prohibition lasts more than 4 months. As the third interrogation date has been completed, the sentence should be sentenced to 1 ~ 2 weeks if it is original.

Dyson stated that LG Electronics explained that the product performance notation of LG Electronics cordless cleaner code A9 is based on the result of investigation and examination in an objective way by KTL, `And` the tested product is a different kind of product than currently sold `.

The Tribunal claimed that Dyson would conduct a performance evaluation of code zero A9 at other European certification testing bodies, but dismissed it as a procedural problem that would be time-consuming to point to the authenticity of a national accredited certification body. However, if there is any additional comment on the performance evaluation, LG Electronics will directly refer to LG Electronics products through a recognized accredited certification body, submit it by April 6, and insist that it will come to a conclusion after 9th. In response, LG Electronics refused to accept the case as a product sold on the market, and it is against the intention of a dispute to make an immediate decision if a lawsuit is filed due to the application for an appraisal.

Dyson has filed with the Seoul Central District Court for a provisional injunction to immediately ban all advertisements, saying that LG Electronics` top-of-the-line wireless vacuum cleaner "Code Zero A9" After the first hearing on December 8 last year, the second interrogation was held on January 12 this year and continued until the third interrogation date on the 1st of this month. The Korea Consumer Agency also insists that the results of the comparative performance evaluation of wireless cleaners should be measured by adding additional items and disclosing more detailed figures.

Meanwhile, LG Electronics, which launched a high-performance wireless vacuum cleaner in earnest from 2014, is threatening Dyson by raising its domestic market share to 40% within four years. Dyson, which has been in a unique position in the wireless cleaner market, plans to launch a new wireless cleaner in the market next month for the first time in Korea. An industry official said, "Dyson is not overly troubled by pointing out the credibility of the accredited agency as it checks LG Electronics, which has emerged as a competitor in the premium wireless cleaner market." The judge did not accept Dyson`s request, "He said.

By Kim Eun silverkim@


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