More than 200 illegal sites¡¦ Webtoon industry in trouble

[ Jin Hyun Jin 2jinhj@ ] | 2018-01-15 10:59:35
[Digital Times, Jin Hyun-jin] Taiwan and Hong Kong Box Office No. 1, domestic 12 million people mobilized. The movie "Along with the gods", which has written a record history of domestic and foreign films, It is a work completed in 2012, but even until recently, the sales of Webtoon paid more than 10 million won a month. Webtoons, the "treasure" of this content industry, is being stealed by illegal distribution sites. The traffic of illegal sites skyrocketed to the level of portal webtoon platform. According to the industry on March 14, traffic of illegal webtoons distribution site `Night rabbits` is threatening the cacao`s webtoon service `next webtoon`. Night rabbits are a site that appeared at the end of 2016, and it has been cited as the main culprit who introduced 200 illegal sites in Korea. According to Nielsen Korean Click statistics, last month`s rabbit`s monthly mobile web monthly visitors stood at 516,641 at 417,447, surpassing Webtoon. A month later, the rabbit overtook the next one. The number of unique visitors to the rabbits has steadily increased since the beginning of last year. The number of unique visitors, which was about 250,000 people in May last year, reached 518,721 in December last year. This is only 403 less than Webtoon, with 519,124 unique visitors in December.

Meanwhile, the number of pages viewed through mobile websites has risen to the top of the night in rabbits. As of December 2010, based on page views (PV), Naver webtoon was about 120 million, while night rabbits recorded about 137 million. That was the same as last night`s rabbit PV of 74 million in October, doubling in just two months. webtoon is not only valuable as a webtoon itself, but is also recognized as a `source of origin` that can be processed into a second creative such as a movie or a game. The KT Economic Research Institute also looked at the size of the webtoon industry by KRW 20 trillion. However, there is a lot of concern that the illegal webtoon site is causing the webtoon industry to fall.

On the other hand, Naver webtoon, and Daum webtoon are selling their products by paying unpaid public service and converting paid works. But these illegal webtoon sites are being exposed free of charge. It is about 200 won per unofficial recurring round. In case of popular works, illegal webtoon site records at least 500,000 views. It is estimated that KRW 100 million a week and KRW 5 billion a year are illegal in works made by simple calculations.

Paid webtoon platform makers such as Resin Comics and Tom Mix are more harmed. According to the data released by Tomix, the estimated damages due to the illegal webtoon site are estimated at W40bn, which is estimated to be more than KRW 100 billion if the simple value is converted.

The industry says that the comics industry has been keeping track of the collapse of P2P illegal sharing sites.

Kim Joon-ku, CEO of Naver, said, "So far, the webtoon industry has been well received and the investment in the works has been secured, diversity has been secured and the reader and sales have increased. It is a time when you have to make a very desperate choice."


By Jin Hyun Jin 2jinhj@


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